Latest published cases

List of Latest Published Cases

  1. Azampur Subcenter

    Authors: Murthy, Nirmala;

    Reference No: PSG0034 Pages: 7 Published on: 1, January, 1978

    Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More

  2. Priya Drinks Limited (A)

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

    Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

  3. Mridula Ice Cream Parlour (A)

    Authors: Balakrishnan, K; Jaikumar, V;

    Reference No: F&A0315(A) Pages: 6 Published on: 1, January, 1978

    Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More

  4. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

  5. Hindustan Petroleum Corporation Limited: Cash Management

    Authors: Anantaram, B; Malya, M Meenakshi;

    Reference No: QM0118 Pages: 12 Published on: 1, January, 1978

    Abstract: The case shows the use of an uncertainty model for optimizing interest payments on short-term borrowings, including bank overdrafts. The use of computer database is also illustrated. ... More

  6. Central Labour Laws: A Conceptual Framework **

    Authors: Menon, C D;

    Reference No: OB0072TEC Pages: 13 Published on: 1, January, 1978

    Abstract: The note evolves a conceptual framework for understanding central labour legislation. ... More

  7. Contract of Adhesion and in Restraint of Trade

    Authors: Menon, C D;

    Reference No: BP0133TEC Pages: 3 Published on: 1, January, 1978

    Abstract: The note sets out the law pertaining to contracts of adhesion that require an employee to make a covenant that he shall work for an employer for a stipulated period after training, and to the restrictions on future employment with competitors. ... More

  8. Proposed Rural Banks

    Authors: Vyas, V S;

    Reference No: CMA0428TEC Pages: 10 Published on: 1, January, 1978

    Abstract: The creation of a distinct credit agency needs special justification, if rural banks are proposed to correct some of the deficiencies of commercial banks and cooperatives. It is advisable to examine those defects in their proper context and take remedial action at the level of the commercial banks or cooperatives. ... More

  9. The Cultural Context of Indian Enterprise and Management

    Authors: Sheth, N R;

    Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

  10. Growth Pattern of Bank Deposits in India **

    Authors: Gupta, G S;

    Reference No: ECO0240TEC Pages: 5 Published on: 1, January, 1978

    Abstract: The note explores the secular, seasonal and random movements in demand, time and aggregate deposits of scheduled commercial banks from 1961 to 1969, with dummy variable and regression techniques applied to quarterly series. ... More

  11. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

  12. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

  13. The Institutional Process II: Parties and Elections

    Authors: Bhatt, Anil; Dave, Rajendra B;

    Reference No: BP0131TEC Pages: 12 Published on: 1, January, 1978

    Abstract: This note describes the main characteristics and processes of the Indian Party system and elections. ... More

  14. Milind Engineering Works Limited **

    Authors: Menon, C D;

    Reference No: OB0032 Pages: 3 Published on: 1, January, 1978

    Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More

  15. Shall We Go Back to Work?

    Authors: Menon, C D;

    Reference No: BP0110TEC Pages: 1 Published on: 1, January, 1978

    Abstract: The exercise describes the same incident from the viewpoint of three different union leaders. The incident, involving the president of the smallest union, results in stoppage of work in a section of the factory, and the possible halt of the entire factory within half an hour. Questions on how management ... More

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