Reference No: OB0065TECPages: 3 Published on: 1, January, 1976
Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More
Reference No: BP0069(C)Pages: 12Published on: 1, January, 1976
Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or re establishing the relations with foreign collaborators and suppliers for turning the company around. ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: MAR0145TECPages: 8Published on: 1, January, 1976
Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More
Reference No: OB0042Pages: 2 Published on: 1, January, 1976
Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More
Reference No: MAR0173(B)Pages: 7 Published on: 1, January, 1976
Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More
Reference No: OB0083TECPages: 7Published on: 1, January, 1976
Abstract: The concept of motivation is grounded in the basic assumptions of the nature of man and in the stance??social and personal?? toward life and its phenomenon. This note attempts to discuss the viability of the concept of motivation in the Indian context, keeping in mind the Indian manager's goals ... More
Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: OB0099TEC(Part I & II)Pages: 5, 4Published on: 1, January, 1976
Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More
Reference No: BP0087(A)Pages: 26Published on: 1, January, 1976
Abstract: The case describes the setting up Steel Authority of India Limited as a holding company for steel and associated input industries. It contrasts the various forms of organizations for government administration of indusry - joint stock company form, departmental undertaking, and the statutory corporation. ... More
Reference No: F&A0280Pages: 15Published on: 1, January, 1976
Abstract: The process of collecting environmental information is outlined and a framework for stratification of the environment is provided. A list of sources of national and international environmental information, along with the contents of each source, is provided. ... More
Reference No: MAR0171(B)Pages: 10 Published on: 1, January, 1976
Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More
Reference No: BP0076(A)Pages: 12Published on: 1, January, 1976
Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 1968 71, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More
