Reference No: MAR0137Pages: 6 Published on: 1, January, 1975
Abstract: Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems. ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: CMA0299TECPages: 5Published on: 1, January, 1975
Abstract: The note deals with issues which are often discussed in terms of a false dichotomy of agriculture versus industrial development. Though economic development leads to a decline in the relative importance of the agricultural sector, it plays a crucial role in the process of developing an underdeveloped country by making ... More
Reference No: F&A0256Pages: 7 Published on: 1, January, 1975
Abstract: The case is designed to emphasize the essential factors to be kept in mind while making a bonus issue. It also provides an opportunity for making the necessary calculations for deciding the issue of bonus shares. ... More
Reference No: CMA0341TEC Pages: 6Published on: 1, January, 1975
Abstract: This note is meant as an exercise in applying various investment criteria to an agricultural project which was financed by a commercial bank. Additionally, it raises the issue of financing small versus rich farmers, considering their capacity to repay loans for a project like cattle development. ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: OB0009Pages: 9 Published on: 1, January, 1975
Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: OB0090TECPages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
Reference No: MAR0133TECPages: 17 Published on: 1, January, 1975
Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More
Reference No: F&A0261TECPages: 30Published on: 1, January, 1975
Abstract: The note highlights the operational characteristics of the Indian Railways. It should be used jointly with the case Corporate Planning at Indian Railways: An Initial Version (F&A0262). ... More
Reference No: F&A0274Pages: 9Published on: 1, January, 1975
Abstract: The company had to face a series of setbacks due to improper tie-ups with financiers in the unorganized sector. The case provides rich material for an exercise in planning for financial rehabilitation. It can also be used to stress the point that loans from financial institutions for liquidating existing debts ... More
