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  1. Case (24)
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Latest published cases

List of Latest Published Cases

  1. Flogging the Dead Horse : Should the Managing Agency System be abolished?

    Authors: Pruthi, S P S;

    Reference No: ECO0026 Pages: 10 Published on: 1, January, 1965

    Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More

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  2. Printwell Press**

    Authors: Reynolds, J;

    Reference No: BP0008 Pages: 9 Published on: 1, January, 1965

    Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More

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  3. Rampur MPCS (B) **

    Authors: Kothari, K B;

    Reference No: CMA0093 Pages: 1 Published on: 28, October, 1966

    Abstract: The text is intended to raise the question of designing a strategy to secure changes in majority practices. ... More

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  4. Hybrid Seed of Maize - A Price Negotiation **

    Authors: Desai, D K; Narayanan, A V S;

    Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

    Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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  5. Marketing Simulation Game**

    Authors: Mehta, S C; Bhatia, B S;

    Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

    Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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  6. Process of Reasoning

    Authors: Rao, Sreenivas S;

    Reference No: BP0042TEC Pages: 9 Published on: 1, January, 1970

    Abstract: The note deals with the basic elements of the reasoning process needed in management situations for comprehending and communicating effectively through everyday language. Most of the examples in this note are drawn from "Shaldon & Sons" and "Cooper Fabrics, Inc" (Harvard Business School cases) and students' written analyses of these cases. ... More

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  7. Current Publications Private Limited

    Authors: Nangia, R;

    Reference No: BP0013 Pages: 2 Published on: 1, January, 1970

    Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More

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  8. Cash Budget: A Tool for Credit Planning

    Authors: Shah, B G;

    Reference No: F&A0230TEC Pages: 4 Published on: 1, January, 1974

    Abstract: Discusses the merits of short period forecast of cash receipts and disbursements (cash budgeting) as a tool for assessing working capital requirements, and argues that such cash budgeting procedure is a better tool for control of use of credit by financing institutions. ... More

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  9. Issues in Purchasing of Marketing Research Services or Information

    Authors: Vora, M N;

    Reference No: MAR0124TEC Pages: 16 Published on: 1, January, 1974

    Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More

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  10. Advertisers India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

    Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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  11. A Note on the Theory of Production and Production Functions

    Authors: Sambrani, Shreekant;

    Reference No: CMA0348TEC Pages: 8 Published on: 21, May, 1975

    Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More

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  12. Processes and Projects (India) Limited (A)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(A) Pages: 10 Published on: 1, January, 1976

    Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More

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  13. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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  14. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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  15. A Note on Community and Social Structure **

    Authors: Haque, S M ;

    Reference No: CMA0419TEC Pages: 4 Published on: 17, December, 1976

    Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More

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