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Latest published cases

List of Latest Published Cases

  1. Measurement of Attitudes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

    Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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  2. Job Design for Janitorial Service

    Authors: Korgaonker, M G;

    Reference No: PROD0127TEC Pages: 2 Published on: 1, January, 1977

    Abstract: This note deals with problem of job design for employee motivation. This is particularly true of jobs that are highly monotonous, jobs with very low levels of skill requirements, etc. Among some recent experiments in job design, an approach that has reported some degree of success is job enrichment. This ... More

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  3. Satyan Barua : An In Basket Game

    Authors: Monappa, Arun;

    Reference No: OB0148EX Pages: 6 Published on: 1, January, 1977

    Abstract: This is a training exercises based on the In basket method. The exercise gives the participants a simulated experience of decision making with limited data generalizations are then made by way of feedback to help improve one's decision making ability, especially in the personnel field. ... More

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  4. Measurement and Scaling in Marketing

    Authors: Jain, Abhinandan K; Jumani, Usha;

    Reference No: MAR0117TEC Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Qsort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More

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  5. The Social Foundation of Traditional India

    Authors: Sheth, N R;

    Reference No: P&IR0124TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More

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  6. Industrial Marketing Environment

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0206TEC Pages: 20 Published on: 1, January, 1978

    Abstract: Gives a set of tables that will be useful in analyzing the industrial vis-a-vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out. ... More

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  7. Who Am I?

    Authors: Rao, T V;

    Reference No: OB0149TEC Pages: 2 Published on: 1, January, 1978

    Abstract: Describes the scoring of the Who am I for sense of efficacy. ... More

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  8. Some Observations on Indian Management and Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0125TEC Pages: 5 Published on: 1, January, 1978

    Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More

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  9. Inroduction to MultiDimensional Scaling

    Authors: Barua, Samir K; Saha, Jahar;

    Reference No: QM0143TEC Pages: 8 Published on: 1, January, 1978

    Abstract: This note identifies the psychological attributes that influence the decision-making process of individuals. ... More

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  10. Westernization of Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0135TEC Pages: 3 Published on: 1, January, 1978

    Abstract: Describes the process of social change in India in the wake of the country's contact with Western society and culture. ... More

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  11. The Cultural Context of Indian Enterprise and Management

    Authors: Sheth, N R;

    Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

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  12. Performance Counselling and Feedback

    Authors: Bhatnagar, Deepti;

    Reference No: OB0175TEC Pages: 8 Published on: 1, January, 1978

    Abstract: Discusses the process of performance counselling in two phases: analyzing reasons for unsatisfactory performance, and coaching for improved performance. Detailed guidelines are provided for both phases. ... More

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  13. Traditional India in Transition

    Authors: Sheth, N R;

    Reference No: P&IR0130TEC Pages: 4 Published on: 1, January, 1978

    Abstract: The so called traditional institutions in Indian society have always been subject to local variations. The many versions of the caste system, Hindu religion and joint family have undergone changes in response to internal and external forces. At the same time some fundamental aspects of the social structure have survived. ... More

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  14. Key For Analysis Of Test On Working As A Change Agent

    Authors: Ganesh, S R;

    Reference No: OB0159TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More

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  15. Working Across Oganizational Boundaries: Two key concept

    Authors: Ganesh, S R;

    Reference No: OB0109TEC Pages: 2 Published on: 1, January, 1979

    Abstract: This note posts centrality and image as two key concepts in working across organizational boundaries. It suggests that a change agent can alter perceptions of centrality and images of subsystems in ways to increase the chances of changes coming about. ... More

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