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Latest published cases

List of Latest Published Cases

  1. Measurement and Scaling in Marketing

    Authors: Jain, Abhinandan K; Jumani, Usha;

    Reference No: MAR0117TEC Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Qsort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More

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  2. Essay versus Objective Type Tests

    Authors: Saiyadain, M S;

    Reference No: P&IR0097TEC Pages: 3 Published on: 1, January, 1977

    Abstract: Discusses and evaluates the two kinds of selection techniques (essay and objective). It also raises issues concerning them. ... More

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  3. Janpath Hotels Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0295 Pages: 6 Published on: 1, January, 1977

    Abstract: The case provides, in a summarized form, the actual performance of a mediumsized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More

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  4. Measurement of Attitudes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

    Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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  5. Westernization of Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0135TEC Pages: 3 Published on: 1, January, 1978

    Abstract: Describes the process of social change in India in the wake of the country's contact with Western society and culture. ... More

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  6. Performance Counselling and Feedback

    Authors: Bhatnagar, Deepti;

    Reference No: OB0175TEC Pages: 8 Published on: 1, January, 1978

    Abstract: Discusses the process of performance counselling in two phases: analyzing reasons for unsatisfactory performance, and coaching for improved performance. Detailed guidelines are provided for both phases. ... More

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  7. The Cultural Context of Indian Enterprise and Management

    Authors: Sheth, N R;

    Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

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  8. Traditional India in Transition

    Authors: Sheth, N R;

    Reference No: P&IR0130TEC Pages: 4 Published on: 1, January, 1978

    Abstract: The so called traditional institutions in Indian society have always been subject to local variations. The many versions of the caste system, Hindu religion and joint family have undergone changes in response to internal and external forces. At the same time some fundamental aspects of the social structure have survived. ... More

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  9. Industrial Marketing Environment

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0206TEC Pages: 20 Published on: 1, January, 1978

    Abstract: Gives a set of tables that will be useful in analyzing the industrial vis-a-vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out. ... More

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  10. The Social Foundation of Traditional India

    Authors: Sheth, N R;

    Reference No: P&IR0124TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More

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  11. Who Am I?

    Authors: Rao, T V;

    Reference No: OB0149TEC Pages: 2 Published on: 1, January, 1978

    Abstract: Describes the scoring of the Who am I for sense of efficacy. ... More

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  12. Some Observations on Indian Management and Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0125TEC Pages: 5 Published on: 1, January, 1978

    Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More

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  13. Inroduction to MultiDimensional Scaling

    Authors: Barua, Samir K; Saha, Jahar;

    Reference No: QM0143TEC Pages: 8 Published on: 1, January, 1978

    Abstract: This note identifies the psychological attributes that influence the decision-making process of individuals. ... More

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  14. Organization as political systems

    Authors: Ganesh, S R;

    Reference No: OB0093TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note suggest why a change agent needs to develope a political model of organizational functioning and how he can go about it. The process of emergence and change in social structures in the organization, interest articulation at individual and group level, decision making to resolve conflicting demands, implementation of ... More

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  15. Working as a Change Agent-a self Test

    Authors: Ganesh, S R;

    Reference No: OB0160TEC Pages: 2 Published on: 1, January, 1979

    Abstract: This is a self-test containing statements intended to provide insights into the behaviour of people as change agents. It is an aid to identify participant's strength and areas for developments as change agents. It should be used in conjunction with a key for its analysis. ... More

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