Abstract
Gives a set of tables that will be useful in analyzing the industrial vis-a- vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0206TEC |
| Title | Industrial Marketing Environment |
| Pages | 20 |
| Published on | Jan 1, 1978 |
| Authors | Khurana, Rakesh; Parekh, Jayshree; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour |
| Sector | Miscellaneous |
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