Latest published cases

Authors: Korwar, Ashok;

Reference No: IMG0005 Pages: 17 Published on: 22, February, 1994

Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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Authors: Korwar, Ashok;

Reference No: IMG0006 Pages: 13 Published on: 25, February, 1994

Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More

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Authors: Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0302(A) Pages: 18 Published on: 17, November, 1994

Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(A) Pages: 10 Published on: 14, December, 1994

Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0264TEC Pages: 35 Published on: 1, January, 1995

Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More

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Authors: Chaudhuri, Shekhar; Mustafi, Sumit; Shah, Nayana;

Reference No: IMG0009TEC Pages: 18 Published on: 5, February, 1995

Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More

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Authors: Raghuram, G;

Reference No: QM0236(B) Pages: 11 Published on: 23, February, 1995

Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More

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Authors: Raghuram, G;

Reference No: PROD0230 Pages: 4 Published on: 23, February, 1995

Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More

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