Reference No: F&A0184(A)Pages: 8 Published on: 1, January, 1973
Abstract: Traces the development of a company that has become one of the leading engineering industries in India. The various strategies adopted in the past by the company have been reviewed. Facilitates discussion of the evaluation policies and strategies pursued by the company. ... More
Reference No: MAR0107(A)Pages: 3Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: F&A0189Pages: 29 Published on: 1, January, 1973
Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic long range system for the company is described. ... More
Reference No: F&A0201Pages: 3 Published on: 1, January, 1973
Abstract: An owner- manager of a small business wants financial statements prepared as his firm grows from an auto service and repair workshop into a dealership. The case focuses on the information required to prepare financial statements. ... More
Reference No: F&A0232Pages: 18Published on: 1, January, 1973
Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pit furnace processes. The case describes how the unit is faced with a ... More
Reference No: MAR0102Pages: 7Published on: 1, January, 1973
Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More
Reference No: F&A0233(B)Pages: 13Published on: 1, January, 1973
Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More
Reference No: MAR0107(B)Pages: 2Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: F&A0193(A)Pages: 19 Published on: 1, January, 1973
Abstract: Highlights issues relating to the development and use of standards for planning and control. Certain statistical approaches to the development of standards, acceptable to both superiors and subordinates, are detailed. ... More
Reference No: F&A0238Pages: 7 Published on: 1, January, 1973
Abstract: This case involves analysis of relevant ratios and other information for comparing the performance of two societies keeping in view their objectives. It is a good case for discussion in a programme meant for cooperative societies. ... More
Reference No: F&A0191Pages: 10 Published on: 1, January, 1973
Abstract: The top management of Anuradha Private Limited was considering whether they should liberalize their credit policy for the sale of diesel sets (engine and pump) on lines similar to the credit scheme recently announced by their competitor Gupta Engineering Limited. The case involves the use of the probability theory. It ... More
Reference No: F&A0209Pages: 14 Published on: 1, January, 1973
Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971- 72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More
Reference No: MAR0103Pages: 17Published on: 1, January, 1973
Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More
Reference No: CMA0249TECPages: 4Published on: 7, February, 1973
Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More
Reference No: CMA0246Pages: 11Published on: 7, February, 1973
Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More
