Latest published cases

Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: Sheth, N R;

Reference No: P&IR0135TEC Pages: 3 Published on: 1, January, 1978

Abstract: Describes the process of social change in India in the wake of the country's contact with Western society and culture. ... More

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Authors: Desai, P V; Bhattacharyya, S K;

Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

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Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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Authors: Sheth, N R;

Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

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Authors: Sheth, N R;

Reference No: P&IR0130TEC Pages: 4 Published on: 1, January, 1978

Abstract: The so called traditional institutions in Indian society have always been subject to local variations. The many versions of the caste system, Hindu religion and joint family have undergone changes in response to internal and external forces. At the same time some fundamental aspects of the social structure have survived. ... More

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Authors: Balakrishnan, K; Raman, K S;

Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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Authors: Menon, C D;

Reference No: OB0072TEC Pages: 13 Published on: 1, January, 1978

Abstract: The note evolves a conceptual framework for understanding central labour legislation. ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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Authors: Sheth, N R;

Reference No: P&IR0124TEC Pages: 4 Published on: 1, January, 1978

Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Sambrani, Shreekant;

Reference No: CMA0460 Pages: 8 Published on: 14, February, 1978

Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More

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Authors: Ranade, C G;

Reference No: CMA0457TEC Pages: 9 Published on: 24, June, 1978

Abstract: The note outlines the functions and working of the Agricultural Refinance and Development Corporation and then briefly discusses its organizational set up. ... More

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