Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Organizational Behaviour
  2. Remove This Item Language: English
Clear All
Sector
  1. Agriculture and Animal Husbandry (38)
  2. Banking Finance Insurance (BFI) (36)
  3. Cooperatives (24)
  4. Education (10)
  5. Government (81)
  6. Health (25)
  7. Infrastructure (26)
  8. Manufacturing (245)
  9. Mining (1)
  10. Miscellaneous (66)
  11. Public Sector (65)
  12. Telecom and Software (7)
  13. Trade (8)
  14. Transportation and Logistics (49)
Product Type
  1. Case (424)
  4. Exercise (4)
  5. Supplement (1)
  7. Technical Note (104)

Latest published cases

List of Latest Published Cases

  1. The Kutchi Industry Limited (D) **

    Authors: Menon, C D;

    Reference No: OB0056(D) Pages: 5 Published on: 1, January, 1978

    Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More

    Buy Case

  2. Priya Drinks Limited (A)

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

    Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

    Buy Case

  3. Co-Optex: Financial Statements for 1975-76

    Authors: Balakrishnan, K; Raman, K S;

    Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

    Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

    Buy Case

  4. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

    Buy Case

  5. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

    Buy Case

  6. Westernization of Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0135TEC Pages: 3 Published on: 1, January, 1978

    Abstract: Describes the process of social change in India in the wake of the country's contact with Western society and culture. ... More

    Buy Case

  7. Suketu Textile Machinery Components

    Authors: Khurana, Rakesh; Bhandari, Labdhi R;

    Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

    Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

    Buy Case

  8. The Cultural Context of Indian Enterprise and Management

    Authors: Sheth, N R;

    Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

    Buy Case

  9. Azampur Subcenter

    Authors: Murthy, Nirmala;

    Reference No: PSG0034 Pages: 7 Published on: 1, January, 1978

    Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More

    Buy Case

  10. Central Labour Laws: A Conceptual Framework **

    Authors: Menon, C D;

    Reference No: OB0072TEC Pages: 13 Published on: 1, January, 1978

    Abstract: The note evolves a conceptual framework for understanding central labour legislation. ... More

    Buy Case

  11. Traditional India in Transition

    Authors: Sheth, N R;

    Reference No: P&IR0130TEC Pages: 4 Published on: 1, January, 1978

    Abstract: The so called traditional institutions in Indian society have always been subject to local variations. The many versions of the caste system, Hindu religion and joint family have undergone changes in response to internal and external forces. At the same time some fundamental aspects of the social structure have survived. ... More

    Buy Case

  12. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

    Buy Case

  13. Surendra Mohan, The Pesticides Salesman

    Authors: Sambrani, Shreekant;

    Reference No: CMA0460 Pages: 8 Published on: 14, February, 1978

    Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More

    Buy Case

  14. Establishment of Business of the Agricultural Refinance and Development Corporation

    Authors: Ranade, C G;

    Reference No: CMA0457TEC Pages: 9 Published on: 24, June, 1978

    Abstract: The note outlines the functions and working of the Agricultural Refinance and Development Corporation and then briefly discusses its organizational set up. ... More

    Buy Case

  15. Weigh Master Company Limited

    Authors: Arul, M J;

    Reference No: OB0061 Pages: 6 Published on: 1, January, 1979

    Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More

    Buy Case

Items 286 to 300 of 573

per page

My Cart

You have no items
in your shopping cart.

video title

video content