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Latest published cases

List of Latest Published Cases

  1. Agricultural Refinance and Development Corporation: Its Objectives, Structures, Pollicies, and Performance

    Authors: Desai, Bhupat M;

    Reference No: CMA0437TEC Pages: 13 Published on: 7, July, 1977

    Abstract: This note covers the objectives, structure, policies, and performance of the Agricultural Refinance and Development Corporation. After briefly discussing the objectives of this Corporation, the issue of sources and uses of funds of the corporation is dealt with. The note also discusses the criteria and procedures for refinancing, in addition ... More

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  2. Jounti Farmers **

    Authors: Moulik, T K;

    Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

    Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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  3. The Social Foundation of Traditional India

    Authors: Sheth, N R;

    Reference No: P&IR0124TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More

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  4. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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  5. Structuring the Sales Organization

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0188TEC Pages: 12 Published on: 1, January, 1978

    Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More

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  6. The Kutchi Industries Limited (B) **

    Authors: Menon, C D;

    Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

    Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

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  7. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  8. Jindal Manufacturing Company Limited **

    Authors: Gupta, Ramesh;

    Reference No: F&A0317 Pages: 5 Published on: 1, January, 1978

    Abstract: The case deals with the mechanics of preparing accounting books. It involves preparation of journal entries, "T" accounts, trial balance, adjustment entries and final accounts. It provides an understanding of the various accounting concepts, principles and conventions involved in recording business transactions. ... More

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  9. Milind Engineering Works Limited **

    Authors: Menon, C D;

    Reference No: OB0032 Pages: 3 Published on: 1, January, 1978

    Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More

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  10. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

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  11. Bilaspur Sub-center

    Authors: Murthy, Nirmala;

    Reference No: PSG0035 Pages: 6 Published on: 1, January, 1978

    Abstract: The case describes a visit to a sub-centre and the discussions the case writer had with the ANM about her work, her problems, and her relationships with the village dais. The problems of meagre medicine supply to the sub-centre and slack in demand for services have also been outlined. ... More

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  12. Some Observations on Indian Management and Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0125TEC Pages: 5 Published on: 1, January, 1978

    Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More

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  13. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  14. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  15. Standard Swings Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

    Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

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