Latest published cases

Authors: Desai, Bhupat M;

Reference No: CMA0437TEC Pages: 13 Published on: 7, July, 1977

Abstract: This note covers the objectives, structure, policies, and performance of the Agricultural Refinance and Development Corporation. After briefly discussing the objectives of this Corporation, the issue of sources and uses of funds of the corporation is dealt with. The note also discusses the criteria and procedures for refinancing, in addition ... More

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Authors: Moulik, T K;

Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Balakrishnan, K; Raman, K S;

Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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Authors: Sheth, N R;

Reference No: P&IR0124TEC Pages: 4 Published on: 1, January, 1978

Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Menon, C D;

Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

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Authors: Murthy, Nirmala;

Reference No: PSG0034 Pages: 7 Published on: 1, January, 1978

Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More

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Authors: Khurana, Rakesh; Bhandari, Labdhi R;

Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

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Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0188TEC Pages: 12 Published on: 1, January, 1978

Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More

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Authors: Sheth, N R;

Reference No: P&IR0125TEC Pages: 5 Published on: 1, January, 1978

Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More

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Authors: Menon, C D;

Reference No: OB0032 Pages: 3 Published on: 1, January, 1978

Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More

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