Reference No: MAR0285(B)Pages: 7 Published on: 1, January, 1964
Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More
Reference No: OB0017(B)Pages: 10Published on: 1, January, 1964
Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More
Reference No: OB0034(A)Pages: 6 Published on: 1, January, 1964
Abstract: The general manager describes his problems with the chief engineer who does not delegate responsibility. The student identifies all the assumptions made by the general manager, and tries to decide what the general manager should do, and what the researcher should do next. ... More
Reference No: OB0049(B)Pages: 2Published on: 1, January, 1964
Abstract: The managing director has a conversation with the new weaving master in which he tries to change the way he normally talks to his subordinates. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: ECO0001(E)Pages: 11Published on: 1, January, 1964
Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More
Reference No: OB0024(A)Pages: 28 Published on: 1, January, 1964
Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More
Reference No: ECO0022Pages: 10Published on: 1, January, 1964
Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More
Reference No: P&IR0018Pages: 5Published on: 1, January, 1964
Abstract: A distant cousin of several executives in Arjun Manufacturing writes to the brother of the Vice President asking him to help "one of his own" to get promotion and an increase in salary. The letter is forwarded to the Vice President, who obtains the comments of Arjun's personnel manager and ... More
Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More
Reference No: MAR0285(A)Pages: 3Published on: 1, January, 1964
Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
Reference No: MAR0013(J)Pages: 11Published on: 1, January, 1964
Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More
