Reference No: CMA0750TECPages: 6Published on: 1, January, 1996
Abstract: This note gives the coverage under different phases of National Seed Project. It reveals a marked shift from first two phases where the idea was to create a nationwide structure of seed organizations to revitalizing the existing structure in the third phase. ... More
Reference No: CMA0756Pages: 11Published on: 1, January, 1996
Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More
Reference No: CMA0751TECPages: 3Published on: 1, January, 1996
Abstract: This note after describing seed growers and organizers identifies the need for their training for smooth implementation of seed production programme by a seed enterprise. The focus is to develop skills for the quality seed production. ... More
Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
Reference No: MAR0306Pages: 16Published on: 1, October, 1995
Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
Reference No: IMG0010Pages: 3Published on: 29, May, 1995
Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: QM0236(B)Pages: 11Published on: 23, February, 1995
Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More
Reference No: PROD0230Pages: 4Published on: 23, February, 1995
Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More
Reference No: QM0237EXPages: 7Published on: 23, February, 1995
Abstract: The case deals with the optimum procurement and allocation plan of explosives for various subsidiaries of Coal India Limited (CIL). Explosives, an expensive input, play a crucial role in the process of coal mining. A good amount of money is also spent on its transportation. Taking into account the locations ... More
Reference No: IMG0009TECPages: 18Published on: 5, February, 1995
Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More
Reference No: CMA0727TECPages: 4Published on: 1, January, 1995
Abstract: This note discusses "direct" and "indirect" employment effects of agro-related industries i.e. food-processing, agro-based other than food-processing, and agri-input industries. It often deals with the relative importance and "direct" employment intensity (i.e. employment per Rs. 1 lakh of capital) for these types of industries vis-a-vis other manufacturing industries based ... More
