Reference No: OB0191Pages: 24Published on: 27, March, 1998
Abstract: Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy demand recession. To meet this situation, the company decided to upgrade the ... More
Reference No: IMG0014Pages: 7Published on: 20, April, 1998
Abstract: Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy. ... More
Reference No: PSG0075EX(A)Pages: 19Published on: 27, May, 1998
Abstract: Faced with a huge and growing unmet demand, the government
decided to open the telecom sector for private participation in
the mid 1980s. Tenders were invited, in 1992 from Indian companies
to bid for franchises of cellular mobile services in the metropolitan
cities. This case focuses on the issue that Hutchison ... More
Reference No: PSG0075EX(B)Pages: 22Published on: 27, May, 1998
Abstract: In 1992, the Department of Telecom (DOT) announced provisional
selection of bidders for licensing the operation of cellular mobile
telephone services in the four metropolitan cities. This case deals
with a legal saga that Hutchison Max Telecom Pvt. Ltd. (HMTP)
underwent between January 1993 and October 1994. This case
focuses on the implications ... More
Reference No: MAR0314Pages: 8Published on: 24, June, 1998
Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More
Reference No: MAR0316Pages: 13Published on: 25, June, 1998
Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More
Reference No: MAR0315Pages: 23Published on: 25, June, 1998
Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More
Reference No: IMG0015EXPages: 7Published on: 31, July, 1998
Abstract: Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys ... More
Reference No: MAR0312(A)Pages: 9Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: MAR0312(B)Pages: 13Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: MAR0317(B)Pages: 13Published on: 18, August, 1998
Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More
Reference No: MAR0317(A)Pages: 15 Published on: 18, August, 1998
Abstract: A-One Starch Products Limited was established in the late thirties. It was a member of a large business group, and had been manufacturing starch and its derivatives for many diverse industries. It was the acknowledged industry leader for its "technology and product quality". The case describes the corn wet milling ... More
Reference No: MAR0319(A)Pages: 28Published on: 30, October, 1998
Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More
