Reference No: CMA0349TEC Pages: 16Published on: 23, December, 1976
Abstract: Gives details of foodgrains distribution programme in India. Regional imbalances in the availability of cereals in the administrative structure are comprehensively dealt with. ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: OB0021(A)Pages: 15 Published on: 1, January, 1977
Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More
Reference No: PROD0126TECPages: 10 Published on: 1, January, 1977
Abstract: Deals with incentive schemes in a large firm producing fertilizers. The variety of jobs prevailing in such a firm makes the designing of suitable incentive schemes quite complex. The case primarily involves evaluation of group incentive schemes and incentives computation for workers in different groups. ... More
Reference No: P&IR0032Pages: 19Published on: 1, January, 1977
Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More
Reference No: PSG0020TECPages: 4 Published on: 1, January, 1977
Abstract: The note outlines the steps that a branch of the Family Planning
Association of India would need to take in formulating a branch
study. This would require: 1) Defining the broad goals and objectives
of the branch in terms of services to be provided, client
segments, regional coverage, and channels to ... More
Reference No: P&IR0109TECPages: 11Published on: 1, January, 1977
Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: PSG0017Pages: 11Published on: 1, January, 1977
Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More
Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering pre purchase, purchase decision and post purchase stages. The problems of consumers in buying and using a product as well as getting after sales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
Reference No: F&A0304Pages: 1 Published on: 1, January, 1977
Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More
Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
