Reference No: MAR0152TECPages: 10 Published on: 1, January, 1976
Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More
Reference No: OB0079TECPages: 7Published on: 1, January, 1976
Abstract: The note attempts to identify and explore individual and organizational role processes. How the role processes set by the broader cultural milieu, which the individual internalizes in his growth process, influence the emergence of the organizational processes is also discussed. ... More
Reference No: OB0105TECPages: 16Published on: 1, January, 1976
Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: OB0086TECPages: 8Published on: 1, January, 1976
Abstract: The note attempts to highlight some of the definitions, theories, functions and the emergence of a leader. The issue whether the leader and leadership is a property of the group or is the characteristic of an individual is discussed. Fourteen functions that a leader can perform and its relationship with ... More
Reference No: P&IR0132TECPages: 3Published on: 1, January, 1976
Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More
Reference No: QM0100(A)Pages: 5Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0149TECPages: 3 Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting long run market shares based on elementary brand switching data. A short, self administered exercise is included. ... More
Reference No: OB0077TECPages: 10 Published on: 1, January, 1976
Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More
Reference No: P&IR0086Pages: 6 Published on: 1, January, 1976
Abstract: The case deals with the linkages between recruitment systems, selection methods, placement decisions and evaluation of performance on completion of the probationary period. The need for systematic diagnosis and planning at each stage is highlighted so that the overall effectiveness of each officer/department can be improved. ... More
Reference No: F&A0263(F)Pages: 22Published on: 1, January, 1976
Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More
Reference No: MAR0166Pages: 16 Published on: 1, January, 1976
Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like non spillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More
Reference No: MAR0214TECPages: 3Published on: 1, January, 1976
Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More
