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Latest published cases

List of Latest Published Cases

  1. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  2. Information Processing for Management

    Authors: Kaul, Mohan;

    Reference No: QM0103TEC Pages: 7 Published on: 1, January, 1976

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  3. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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  4. Technology Planning and Choices **

    Authors: Narayanan, N; Satia, J K;

    Reference No: PROD0110TEC Pages: 12 Published on: 1, January, 1976

    Abstract: Defines technology planning, and enumerates on the manager's role, types of technology changes, technological forecasting, mechanism of technology transfer, and technological strategy. ... More

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  5. Gangs on Chart

    Authors: Korgaonker, M G;

    Reference No: PROD0128TEC Pages: 1 Published on: 1, January, 1977

    Abstract: Deals with the use of a process chart called "gang process chart" for improving the method when a group of workers is involved. The gang process chart helps to identify avoidable delays and movements in the process and also examine the possibilities of elimination/ combination of operations. The process being ... More

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  6. What is in Productivity

    Authors: Korgaonker, M G;

    Reference No: PROD0140TEC Pages: 2 Published on: 1, January, 1977

    Abstract: The note deals with problems of measurement of productivity at the firm level and aims at evolving possible methods for its measurement. The method actively considered involves the measurement of value added output and all inputs. ... More

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  7. What Time Core

    Authors: Korgaonker, M G;

    Reference No: PROD0133TEC Pages: 2 Published on: 1, January, 1977

    Abstract: Deals with the use of the time study technique for setting up time standards of repetitive and reasonably short?cycle operations. The specific operation in question is a core?making operation in a foundry. ... More

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  8. Janpath Hotels Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0295 Pages: 6 Published on: 1, January, 1977

    Abstract: The case provides, in a summarized form, the actual performance of a mediumsized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More

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  9. Job Design for Janitorial Service

    Authors: Korgaonker, M G;

    Reference No: PROD0127TEC Pages: 2 Published on: 1, January, 1977

    Abstract: This note deals with problem of job design for employee motivation. This is particularly true of jobs that are highly monotonous, jobs with very low levels of skill requirements, etc. Among some recent experiments in job design, an approach that has reported some degree of success is job enrichment. This ... More

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