Latest published cases

Authors: Ramachandran, K;

Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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Authors: Raghuram, G; Mathew, Dilip;

Reference No: PROD0219 Pages: 10 Published on: 1, January, 1992

Abstract: This is a case in which the mode choice (a suitable combination of road/rail/water) for movement of iron ore to a sponge iron plant needs to be decided upon. This mode choice would also influence the finished material movement. In fact, since the market demand is more than ... More

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Authors: Raghuram, G;

Reference No: QM0228 Pages: 3 Published on: 1, January, 1992

Abstract: This case is a real life example of a recurring stock problem. This case has good potential for a take-home assignment. ... More

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Authors: Kalro, A H; Shukla, P R; Tripathy, Arabinda; Raghuram, G;

Reference No: QM0226 Pages: 22 Published on: 1, January, 1992

Abstract: This case is an application of linear programming with a transportation model structure. The objective is to arrive at an iron ore distribution plan between the sources of iron ore and the various steel plants of SAIL. Quality requirements in terms of satisfying the blast furnace specifications have also to ... More

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Authors: Tripathy, Arabinda;

Reference No: PROD0222 Pages: 8 Published on: 1, January, 1992

Abstract: Gunny bags are used for packing of cement. Non-availability of gunny bags may result in building up of cement stock and ultimately affect the operation of the cement plant. Supplies over a long distance, as also other losses, affect the availability of gunny bags. The case describes such a situation ... More

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Authors: Kalro, A H;

Reference No: QM0235 Pages: 8 Published on: 1, January, 1993

Abstract: This case provides data on manufacturing process, raw material availability, management and organization, as well as project costs. It is meant to be used as an exercise in project appraisal. ... More

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Authors: Tewari, Devi D; Chokshi, S N;

Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0264TEC Pages: 35 Published on: 1, January, 1995

Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More

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Authors: Jain, Abhinandan K; Raghuram, G;

Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

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Authors: Chaudhuri, Shekhar; Mustafi, Sumit; Shah, Nayana;

Reference No: IMG0009TEC Pages: 18 Published on: 5, February, 1995

Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More

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