Latest published cases

Authors: Ramachandran, K;

Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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Authors: Nilakantan, S; Raghuram, G;

Reference No: PROD0224 Pages: 10 Published on: 1, January, 1992

Abstract: This case focuses on the issue of set up regional warehouse to provide distribution for depots in the Northern Region of a consumer products company. Data is available on the costs and benefits of analysing this decision, a specially from the point of inventory held in the pipeline and depots. ... More

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Authors: Raghuram, G;

Reference No: QM0228 Pages: 3 Published on: 1, January, 1992

Abstract: This case is a real life example of a recurring stock problem. This case has good potential for a take-home assignment. ... More

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Authors: Raghuram, G; Mathew, Dilip;

Reference No: PROD0221 Pages: 10 Published on: 1, January, 1992

Abstract: This is a case about the primary decisions that were needed to be made in the nationwide distribution of scooters and mopeds manufactured at a plant in Karnataka. The manufacturer had to decide the states in which branches should be located, the best locations in each state, and what the ... More

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Authors: Kalro, A H;

Reference No: QM0235 Pages: 8 Published on: 1, January, 1993

Abstract: This case provides data on manufacturing process, raw material availability, management and organization, as well as project costs. It is meant to be used as an exercise in project appraisal. ... More

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Authors: Tewari, Devi D; Chokshi, S N;

Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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Authors: Jain, Abhinandan K; Raghuram, G;

Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0264TEC Pages: 35 Published on: 1, January, 1995

Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More

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Authors: Chaudhuri, Shekhar; Mustafi, Sumit; Shah, Nayana;

Reference No: IMG0009TEC Pages: 18 Published on: 5, February, 1995

Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More

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