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Latest published cases

List of Latest Published Cases

  1. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

  2. The Kandla-Bhatinda Pipeline Controversy

    Authors: Manikutty, S; Raghuram, G;

    Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

    Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

  3. Indian Products Limited (C): Data Analysis and Interference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

    Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

  4. Management of Distribution Channels: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0264TEC Pages: 35 Published on: 1, January, 1995

    Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More

  5. Lotus Thread Company Limited (D)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

    Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

  6. Battle of the Bottle: Parle, Pepsi and Coke: A Note on the Indian Soft Drink Industry

    Authors: Chaudhuri, Shekhar; Mustafi, Sumit; Shah, Nayana;

    Reference No: IMG0009TEC Pages: 18 Published on: 5, February, 1995

    Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More

  7. Lotus Thread Company Limited (B)

    Authors: Raghuram, G;

    Reference No: QM0236(B) Pages: 11 Published on: 23, February, 1995

    Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More

  8. Lotus Thread Company Limited (A)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(A) Pages: 8 Published on: 23, February, 1995

    Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More

  9. Pashu Khadya Company Limited

    Authors: Raghuram, G;

    Reference No: PROD0230 Pages: 4 Published on: 23, February, 1995

    Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More

  10. ISGEC (A): Early Initiatives

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(A) Pages: 13 Published on: 10, May, 1995

    Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More

  11. A Note on Supply Chain Management

    Authors: Chandra, Pankaj;

    Reference No: PROD0231TEC Pages: 6 Published on: 1, October, 1995

    Abstract: This note introduces the issues related to managing supply chains. It discusses the managerial constructs in Supply Chain Management and highlights operational problems associated with coordinating activities across different entities in a supply chain. ... More

  12. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

  13. Recent Agricultural Performance

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0729TEC Pages: 4 Published on: 1, January, 1996

    Abstract: This note discusses the pre and post-reform performance of the agricultural sector with a view to assess the latter's strategy to depend more on (barter) terms of trade for its growth. It shows that this strategy has deteriorated the growth in non-price factors as well as in agricultural production and ... More

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