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Latest published cases

List of Latest Published Cases

  1. Dudhudyog Dairy (C)

    Authors: George, P S;

    Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

    Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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  2. Dudhudyog Dairy (A)

    Authors: George, P S; Halse, Michael;

    Reference No: CMA0185(A) Pages: 5 Published on: 20, January, 1970

    Abstract: The Dudhudyog Dairy serving a large metropolitan city is facing the problem of shortage of milk. In order to study the feasibility of enlarging the procurement area, the Dairy has conducted some enquiries regarding the socio-economic characteristics in adjoining areas of the present collection zone. The case focuses the factors ... More

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  3. Raipur Block Development Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur D.P.;

    Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

    Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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  4. Transportation Model for Fertilizers **

    Authors: Desai, D K;

    Reference No: CMA0195 Pages: 7 Published on: 26, August, 1970

    Abstract: Deals with the use of transportation model technique for fertilizers. The objective is to focus on the problem of transport cost minimization in the industries in which large bulks are handled. The fertilizer industry has been taken as a case in point. ... More

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  5. Financing Farming Operations of Somabhai Patel

    Authors: Desai, D K;

    Reference No: CMA0219 Pages: 9 Published on: 2, September, 1970

    Abstract: A leading bank in Western India gave a loan of Rs.2,50,000 to a farmer. The first installment due was not paid according to the schedule the farmer made a request to the branch manager not to insist for immediate repayment. This matter was put up by the Head Office before ... More

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  6. A Loan for Construction of a Well

    Authors: Desai, D K;

    Reference No: CMA0218 Pages: 2 Published on: 2, September, 1970

    Abstract: A farmer in Southern India had three acres of dry land and twenty acres of wet land. Because of the uncertainty of canal irrigation, he could not extend the area under sugarcane and other wet crops. He wanted to dig a well to supplement canal irrigation. He approached one of ... More

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  7. Khandasari Sugar Manufacturing Company **

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0203 Pages: 4 Published on: 18, November, 1970

    Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More

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  8. Chaklasi Village Co-operative Cold Storage

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0198 Pages: 7 Published on: 11, December, 1970

    Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More

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  9. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

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  10. International Paint Company **

    Authors: Hegde, B K;

    Reference No: PROD0003 Pages: 10 Published on: 1, January, 1971

    Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More

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  11. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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  12. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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  13. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  14. Christian Medical College and Hospital, Vellore

    Authors: Prahalad, C K;

    Reference No: BP0046 Pages: 22 Published on: 1, January, 1972

    Abstract: The focus here is on the Director Degsnate's desire to reformulate his organizations strategy following the financial stringency being experienced by the institution. A historical perspective of this missionary hospital has been provided, together with organizational, financial, cost, technological and activity data. The issues which arise are: 1) Has there been ... More

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  15. The Mysore Government Silk Filatures **

    Authors: Balachandra, R;

    Reference No: PROD0097 Pages: 17 Published on: 1, January, 1972

    Abstract: An integrated case about the problems of a silk filature. Provides ample scope for discussion of the production management aspects in a rural industry. How the general business environment affects the industry is examined. ... More

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