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Latest published cases

List of Latest Published Cases

  1. New Product Ideation Techniques: Some Exercises

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

    Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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  2. Should SMCS Borrow Inputs Marketing Credit?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

    Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

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  3. Hutchison Max Telecom Private Ltd (B)

    Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

    Reference No: PSG0075EX(B) Pages: 22 Published on: 27, May, 1998

    Abstract: In 1992, the Department of Telecom (DOT) announced provisional selection of bidders for licensing the operation of cellular mobile telephone services in the four metropolitan cities. This case deals with a legal saga that Hutchison Max Telecom Pvt. Ltd. (HMTP) underwent between January 1993 and October 1994. This case focuses on the implications ... More

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  4. Hutchison Max Telecom Private Limited (A)

    Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

    Reference No: PSG0075EX(A) Pages: 19 Published on: 27, May, 1998

    Abstract: Faced with a huge and growing unmet demand, the government decided to open the telecom sector for private participation in the mid 1980s. Tenders were invited, in 1992 from Indian companies to bid for franchises of cellular mobile services in the metropolitan cities. This case focuses on the issue that Hutchison ... More

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  5. Quality Monitoring in Soy-Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0793EX Pages: 2 Published on: 1, January, 2000

    Abstract: The case gives some reasons for quality deterioration of soy-meal at various stages from processing to final destination. It raises the issue of why quality is needed and how could it be achieved. The focus is to improve the bottom line through quality monitoring by the soybean processing enterprise. ... More

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  6. Quality Pays for Itself

    Authors: Singh, Gurdev;

    Reference No: CMA0798EX Pages: 5 Published on: 1, January, 2000

    Abstract: This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise. ... More

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  7. Sustaining Exports of Soy Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0794EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case is on tapping export market to soy meal by an export price. Though, Indian soy meal is superior in protein content and India is closer to consuming markets, the bottom line of the export houses has been affected due to sharp fall in international price in recent two ... More

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  8. Western Indian Seed Company

    Authors: Singh, Gurdev; Asokan, S R; Chokshi, S N;

    Reference No: CMA0789EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case depicts the situation where a seed enterprise gives its seed production programme to the farmers. Since, the farmers are reluctant to accept the offer, the Production Manager of Western India Seed Company is disturbed as he has to raise the compensation rate to lure the farmers. The case ... More

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  9. Information System for Procurement of Basmati Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0800EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More

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  10. Basmati Paddy Procurement Plan

    Authors: Singh, Gurdev;

    Reference No: CMA0797EX Pages: 4 Published on: 1, January, 2000

    Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More

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  11. Ashanti Goldfields Company Limited (C)

    Authors: Barua, Samir K; Varma, Jayanth R;

    Reference No: F&A0456EX(C) Pages: 9 Published on: 15, May, 2000

    Abstract: A case dealing with fall-out of the use of derivatives in managing commodity (gold) price risk. Involves analysis of the linkages between corporate strategy, capital structure and the hedging strategy, as well as the risk analysis of derivative positions. ... More

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  12. Southern Railway: Publication of a Customer Oriented Timetable

    Authors: Raghuram, G;

    Reference No: PSG0080EX Pages: 26 Published on: 24, November, 2000

    Abstract: In 1998, the Southern Railway (SR) undertook a project to qualitatively upgrade its railway timetable, with the objective of making it more user-friendly. The outcome of this effort, which resulted in the publication of a significantly improved version of the timetable in August 1998, had a dramatic impact in how it was ... More

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  13. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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  14. Choice of Channel Partner: In Class Exercise

    Authors: Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar;

    Reference No: MAR0420EX Pages: 4 Published on: 8, March, 2011

    Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More

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  15. In-Class Exercise on Customer Value

    Authors: Abhishek;

    Reference No: MAR0473EX Pages: 4 Published on: 3, November, 2015

    Abstract: This exercise has been prepared to help the instructor in explaining the meaning of customer value. Understanding customer value is the foundation for planning marketing activities and a clarity regarding the same should be present for good marketing to happen. This exercise will help the participants to identify the aspects ... More

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