Reference No: IMG0014Pages: 7Published on: 20, April, 1998
Abstract: Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy. ... More
Reference No: PSG0075EX(B)Pages: 22Published on: 27, May, 1998
Abstract: In 1992, the Department of Telecom (DOT) announced provisional
selection of bidders for licensing the operation of cellular mobile
telephone services in the four metropolitan cities. This case deals
with a legal saga that Hutchison Max Telecom Pvt. Ltd. (HMTP)
underwent between January 1993 and October 1994. This case
focuses on the implications ... More
Reference No: PSG0075EX(A)Pages: 19Published on: 27, May, 1998
Abstract: Faced with a huge and growing unmet demand, the government
decided to open the telecom sector for private participation in
the mid 1980s. Tenders were invited, in 1992 from Indian companies
to bid for franchises of cellular mobile services in the metropolitan
cities. This case focuses on the issue that Hutchison ... More
Reference No: F&A0446Pages: 4Published on: 22, September, 1998
Abstract: The case deals with a proposal to be prepared by materials manager for buying a new brand sawing machine, the purchase of which could stop sub-contracting of the cutting operation. To get the budget sanctioned, he has to justify his case before the management with attractive return on such an ... More
Reference No: MAR0328(A)Pages: 10Published on: 10, April, 1999
Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More
Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: IMG0016Pages: 32Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
Reference No: BP0251Pages: 17Published on: 12, July, 1999
Abstract: The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their ... More
Reference No: MAR0331Pages: 4Published on: 28, October, 1999
Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More
Reference No: CMA0791Pages: 6Published on: 1, January, 2000
Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More
Reference No: CMA0800EXPages: 4Published on: 1, January, 2000
Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More
Reference No: CMA0785TECPages: 31Published on: 1, January, 2000
Abstract: Considering the new economic environment this note analyses farmers' output and marketed surplus responses to barter terms of trade which is likely to change in the wake of de-protection of trade and industry, besides non-price factors for four/three major agricultural commodity group. It also, in the same context, evaluates ... More
Reference No: CMA0797EXPages: 4Published on: 1, January, 2000
Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More
Reference No: CMA0781TECPages: 14Published on: 1, January, 2000
Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More
