Abstract
The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their approach.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0251 |
| Title | Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues |
| Pages | 17 |
| Published on | Jul 12, 1999 |
| Revision Date | Jan 1, 2001 |
| Year of Event | 1998 |
| Authors | Manikutty, S; |
| Area | Strategy (STR) |
| Discipline | Marketing, Operations Management |
| Sector | Manufacturing |
| Country | India |
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