Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: MAR0151Pages: 12Published on: 1, January, 1976
Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the fork lift truck in the market. Over twenty three publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More
Reference No: MAR0174Pages: 10Published on: 1, January, 1976
Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More
Reference No: MAR0171(A)Pages: 13Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Reference No: CMA0402TECPages: 18Published on: 16, August, 1976
Abstract: The note points out that sharp acceleration in pesticide use is required to achieve the Fifth Plan targets. For this purpose, it is important to understand the nature of cultivators' effective demand for pesticides. To generate such an understanding and provoke discussion on the subject, the note presents findings of ... More
Reference No: CMA0401Pages: 12Published on: 2, September, 1976
Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More
Reference No: CMA0397TECPages: 4Published on: 2, September, 1976
Abstract: The note discusses the major problems associated with seasonal demand of products, mainly in marketing, production, inventory, etc. A simplified illustration of the forecasting technique is incorporated in the note. ... More
Reference No: CMA0400TEC Pages: 8Published on: 2, September, 1976
Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More
Reference No: CMA0398TECPages: 14Published on: 2, September, 1976
Abstract: The note discusses different aspects of market segmentation keeping in view the nature of the Indian rural market. A discussion on market segmentation is incorporated on the basis of distribution of land holdings. Disparities in disposable income, and consumer expenditure at the aggregate level with respect to the intersectoral flow ... More
Reference No: CMA0415(C)TECPages: 17Published on: 1, December, 1976
Abstract: Describes the changed market structure since Independence. Salient features of regulated marketing system are discussed in detail. Particularly during 1973, changes occurred not only in the market functionaries but also in the pattern of market arrivals. An attempt has been made to judge the implications of the changes. ... More
Reference No: CMA0349TEC Pages: 16Published on: 23, December, 1976
Abstract: Gives details of foodgrains distribution programme in India. Regional imbalances in the availability of cereals in the administrative structure are comprehensively dealt with. ... More
Reference No: CMA0422(B)TEC Pages: 12Published on: 23, December, 1976
Abstract: Deals with different aspects of the sugarcane marketing system operative in India and focuses on the problems of marketing by the producers. ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: MAR0164(A)Pages: 9Published on: 1, January, 1977
Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More
Reference No: QM0129(A)Pages: 32Published on: 1, January, 1977
Abstract: Case (A) discusses the drug distribution system in Uttar Pradesh. The problems being faced are presented, as also details of the existing records, information flow, and the way procurement, stocking and supply decisions have been made. The case also provides sampled data on demand and supply position in the past. ... More
