Abstract
The note discusses different aspects of market segmentation keeping in view the nature of the Indian rural market. A discussion on market segmentation is incorporated on the basis of distribution of land holdings. Disparities in disposable income, and consumer expenditure at the aggregate level with respect to the intersectoral flow of consumer goods are discussed.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | CMA0398TEC |
| Title | Some Aspects of Rural Market Segmentation** |
| Pages | 14 |
| Published on | Sep 2, 1976 |
| Year of Event | 1976 |
| Authors | Basu, S K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
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