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Latest published cases

List of Latest Published Cases

  1. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  2. Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

    Authors: Yadav, Babulal;

    Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

    Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

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  3. South Asian Games 2016: The dash to the North East

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0484 Pages: 31 Published on: 10, May, 2016

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  4. A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US

    Authors: Sharma, Dheeraj;

    Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

    Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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  5. Tihar Jail Products ? Branding, Distribution and Communication Strategy

    Authors: Sharma, Dheeraj;

    Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

    Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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  6. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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  7. Introducing Natural and Environmental Capital into National Income Accounts

    Authors: Ahuja, Vinod;

    Reference No: CMA0806TEC Pages: 12 Published on: 1, January, 2002

    Abstract: The capital-theoritic framework provides logical guide to incorporate changes in natural and environmental capital into the National Income Accounts. It is shown that the real Net National Product can, in principle, be estimated by subtracting from convetional GNP, the depreciation of man-made, natural, and environmental capital valued at their respective ... More

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  8. Southern Railway: Publication of a Customer Oriented Timetable

    Authors: Raghuram, G;

    Reference No: PSG0080EX Pages: 26 Published on: 24, November, 2000

    Abstract: In 1998, the Southern Railway (SR) undertook a project to qualitatively upgrade its railway timetable, with the objective of making it more user-friendly. The outcome of this effort, which resulted in the publication of a significantly improved version of the timetable in August 1998, had a dramatic impact in how it was ... More

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  9. Strengths and Weaknesses of Agriculture in India

    Authors: Desai, Bhupat M;

    Reference No: CMA0781TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More

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  10. A Note on India's Television Industry

    Authors: Manikutty, S;

    Reference No: BP0244TEC Pages: 25 Published on: 22, February, 1996

    Abstract: This case describes the structure of India's TV industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players, the market and the main suppliers, both for black & white (B&W) and colour TVs. The note enables a structural analysis of the industry ... More

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  11. A Note on India's Computer Industry

    Authors: Manikutty, S;

    Reference No: BP0245TEC Pages: 14 Published on: 22, February, 1996

    Abstract: This note describes the structure of India's computer industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players and the market in the various segments of the computer industry. The note enables a structural analysis of the industry to be made and ... More

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  12. The Electronics Corporation of India Limited (ECIL) (C)

    Authors: Manikutty, S;

    Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

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  13. The Electronics Corporation of India Limited (ECIL) (A)

    Authors: Bhandari, Labdhi R; Manikutty, S;

    Reference No: BP0235(A) Pages: 44 Published on: 19, February, 1996

    Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More

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  14. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

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  15. The Electronics Corporation of India Limited (ECIL) (B)

    Authors: Manikutty, S;

    Reference No: BP0235(B) Pages: 22 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional company when its environment underwent a considerable change. The Electronics Corporation of India (ECIL) was formed as a public sector undertaking to develop electronics products, mainly import substitutes. ECIL had a protected and supportive environment till 1976. In this environment, ECIL ... More

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