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Latest published cases

List of Latest Published Cases

  1. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  2. Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

    Authors: Yadav, Babulal;

    Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

    Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

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  3. Adani Wilmar Limited (B)-Exploring Southern Fortunes

    Authors: Joshi, Himanshu; Soloman, Bernard; Raghuram, G; Mukherjee, Saral;

    Reference No: CMA0802(B) Pages: 20 Published on: 1, January, 2004

    Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More

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  4. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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  5. Indian Food Specialties Limited

    Authors: Deodhar, Satish Y; Tirupati, D;

    Reference No: CMA0805 Pages: 17 Published on: 1, January, 2002

    Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More

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  6. Local Tomato Supply Chain: Quality Issues and Economics

    Authors: Deodhar, Satish Y;

    Reference No: CMA0803 Pages: 3 Published on: 1, January, 2001

    Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More

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  7. Adani Wilmar Limited (A)

    Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

    Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

    Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

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  8. Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)

    Authors: Manikutty, S;

    Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

    Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

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  9. Farmers' Response to Price and Non-Price Factors for Various Commodity Groups and Anatomy of Inflation under New Economic Environment

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0785TEC Pages: 31 Published on: 1, January, 2000

    Abstract: Considering the new economic environment this note analyses farmers' output and marketed surplus responses to barter terms of trade which is likely to change in the wake of de-protection of trade and industry, besides non-price factors for four/three major agricultural commodity group. It also, in the same context, evaluates ... More

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  10. Quality Pays for Itself

    Authors: Singh, Gurdev;

    Reference No: CMA0798EX Pages: 5 Published on: 1, January, 2000

    Abstract: This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise. ... More

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  11. Strengths and Weaknesses of Agriculture in India

    Authors: Desai, Bhupat M;

    Reference No: CMA0781TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More

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  12. Post Harvest Operations in Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0796TEC Pages: 6 Published on: 1, January, 2000

    Abstract: This note describes the various post harvest operations caused from paddy in Punjab and Haryana and costs involved in those operations. It also examines the losses in quantity and quality of paddy in these operations and supports ways to avoid some losses and reduce costs. ... More

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  13. Sustaining Exports of Soy Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0794EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case is on tapping export market to soy meal by an export price. Though, Indian soy meal is superior in protein content and India is closer to consuming markets, the bottom line of the export houses has been affected due to sharp fall in international price in recent two ... More

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  14. Western Indian Seed Company

    Authors: Singh, Gurdev; Asokan, S R; Chokshi, S N;

    Reference No: CMA0789EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case depicts the situation where a seed enterprise gives its seed production programme to the farmers. Since, the farmers are reluctant to accept the offer, the Production Manager of Western India Seed Company is disturbed as he has to raise the compensation rate to lure the farmers. The case ... More

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  15. Information System for Procurement of Basmati Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0800EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More

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