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Latest published cases

List of Latest Published Cases

  1. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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  2. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

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  3. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  4. Tobacco Marketing in Bisalpur Taluka of Amravati State

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0469 Pages: 15 Published on: 11, December, 1978

    Abstract: The case deals with the problems of marketing tobacco in a taluka, and raises the question of management problems relating to marketing efficiencies of tobacco leaves from growers to manufacturers. ... More

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  5. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  6. A Note on Performance Evaluation

    Authors: Tandon, P L;

    Reference No: BP0123TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures of State Trading Corporation of India. ... More

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  7. Priya Drinks Limited (A)

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

    Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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  8. New Product Ideation: Strategies and a System

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0211TEC Pages: 7 Published on: 1, January, 1978

    Abstract: This note examines the newproduct idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More

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  9. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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  10. Pricing in Public Enterprises

    Authors: Murthy, K R S;

    Reference No: BP0124TEC Pages: 10 Published on: 1, January, 1978

    Abstract: The note brings out key ideas for pricing, and demonstrates that sales here are mostly from one state enterprise to another - both, government-owned. It discusses issues on possible pressures that may arise, and how the pricing may be extremely uneven between enterprises. ... More

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  11. A Note on Competitive Bidding

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0213TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note describes the considerations involved in competitive bidding, and provides guidelines to be followed. Examples of the contract bidding system in various countries are given. ... More

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