Reference No: F&A0350Pages: 2 Published on: 1, January, 1981
Abstract: The case deals with the problem of deciding which product is to be produced and which department is to operate in order to minimize cost. Although no probabilities are introduced, the full solution requires working out relationships of output quantities with input quantities and input prices. ... More
Reference No: MAR0265(C)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0548Pages: 12Published on: 1, January, 1981
Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More
Reference No: MAR0265(A)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0533Pages: 21Published on: 1, January, 1981
Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More
Reference No: MAR0265(F)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0265(D)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0549TECPages: 18Published on: 1, January, 1981
Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More
Reference No: CMA0537TECPages: 19Published on: 1, January, 1980
Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More
Reference No: CMA0534Pages: 12Published on: 1, January, 1980
Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More
Reference No: MAR0254Pages: 10Published on: 1, January, 1980
Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More
Reference No: CMA0531Pages: 16Published on: 1, January, 1980
Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More
Reference No: MAR0142TECPages: 15Published on: 1, January, 1980
Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More
Reference No: MAR0220TECPages: 11Published on: 1, January, 1980
Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More
