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Latest published cases

List of Latest Published Cases

  1. "Bleeding Madras" Importers Incorporated

    Authors: Desai, D K;

    Reference No: CMA0030 Pages: 14 Published on: 20, December, 1966

    Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More

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  2. Exports of De-oiled Cake: Government Policy Regarding Merchant Exporters

    Authors: Desai, D.K.; Murty, A G K;

    Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

    Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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  3. Export of Groundnut Deoiled Cake to Hard Currency Areas vs. Rupee Areas

    Authors: Desai, D K; Murty, A.G. K;

    Reference No: CMA0076 Pages: 10 Published on: 20, February, 1967

    Abstract: The firm's dilemma regarding exports to U.K. in view of the changed cost structure, government desire to encourage exports to U.K. versus the conditions created due to bilateral agreements which promote exports to soft currency areas. ... More

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  4. Synthetics & Chemicals Limited (A)**

    Authors: Nambudiri, C N S; Seshan, Suresh A; Raman, K S;

    Reference No: BP0040(A) Pages: 22 Published on: 1, January, 1969

    Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More

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  5. Nutan Trading Corporation

    Authors: Patel, S M; Patel, K.V.;

    Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

    Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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  6. The Gujarat Agro-Industries Corporation (A) **

    Authors: George, P S;

    Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

    Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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  7. Paddy Production and Procurement Relationship**

    Authors: George, P S;

    Reference No: CMA0255TEC Pages: 17 Published on: 6, February, 1973

    Abstract: This is a background note on the relationship between production and procurement of paddy, and different factors like size of holdings, varieties grown and reasons influencing the quantities arriving in the market. The note is based on a micro data from West Godavari district in Andhra Pradesh and it tries ... More

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  8. The Kilachand Group**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0053 Pages: 14 Published on: 1, January, 1974

    Abstract: History of a large Indian business house is provided to discuss intercompany investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More

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  9. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  10. A Note on Performance Evaluation

    Authors: Tandon, P L;

    Reference No: BP0123TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures of State Trading Corporation of India. ... More

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  11. Software Exports from India: An Industry Note

    Authors: Korwar, Ashok; Shah, Nayana;

    Reference No: IMG0004 Pages: 21 Published on: 1, January, 1993

    Abstract: This reviews the structure of the software industry in its global dimension, explores the global forces playing in it, details the strategies followed by Indian companies, and describes the nature of the buying process abroad. ... More

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  12. Fresh Fruits Processing Private Limited (FFPL)

    Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

    Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

    Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

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  13. ITC Limited, Bangalore (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006

    Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More

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  14. Aakash Book Store

    Authors: Sinha, Piyush Kumar;

    Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

    Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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