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Latest published cases

List of Latest Published Cases

  1. Prudential Fruit Processing Company

    Authors: Bapna, S L; Seetharaman, S P; Singh, Gurudev;

    Reference No: CMA0756 Pages: 11 Published on: 1, January, 1996

    Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More

  2. Cocoon Disposal: Towards a Market System

    Authors: Moulik, T K; Mathur, D P;

    Reference No: CMA0735TEC Pages: 19 Published on: 1, January, 1996

    Abstract: Mulberry sericulture and its related infrastructure facilities were examined across the states in India. Further cocoon production and marketing systems were also examined to rate different states in relation to some market characteristics. ... More

  3. Risk, Mean Variance Analysis and the CAPM

    Authors: Sinha, Sidharth;

    Reference No: F&A0423TEC Pages: 7 Published on: 8, February, 1996

    Abstract: This note discusses portfolio theory and the principles of diversification; the role of market model assumptions in simplifying the portfolio selection problem; and the Capital Asset Pricing Model (CAPM) as an equilibrium condition flowing from portfolio theory. ... More

  4. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

  5. The Electronics Corporation of India Limited (ECIL) (B)

    Authors: Manikutty, S;

    Reference No: BP0235(B) Pages: 22 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional company when its environment underwent a considerable change. The Electronics Corporation of India (ECIL) was formed as a public sector undertaking to develop electronics products, mainly import substitutes. ECIL had a protected and supportive environment till 1976. In this environment, ECIL ... More

  6. The Electronics Corporation of India Limited (ECIL) (C)

    Authors: Manikutty, S;

    Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

  7. The Electronics Corporation of India Limited (ECIL) (A)

    Authors: Bhandari, Labdhi R; Manikutty, S;

    Reference No: BP0235(A) Pages: 44 Published on: 19, February, 1996

    Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More

  8. A Note on India's Computer Industry

    Authors: Manikutty, S;

    Reference No: BP0245TEC Pages: 14 Published on: 22, February, 1996

    Abstract: This note describes the structure of India's computer industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players and the market in the various segments of the computer industry. The note enables a structural analysis of the industry to be made and ... More

  9. Newcell Industries

    Authors: Ramachandran, K; Bhaskaran, P B;

    Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

    Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

  10. A Note on India's Television Industry

    Authors: Manikutty, S;

    Reference No: BP0244TEC Pages: 25 Published on: 22, February, 1996

    Abstract: This case describes the structure of India's TV industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players, the market and the main suppliers, both for black & white (B&W) and colour TVs. The note enables a structural analysis of the industry ... More

  11. Fresh Fruits Processing Private Limited (FFPL)

    Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

    Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

    Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

  12. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

  13. Reliance Industries Limited: Global Financing Choices

    Authors: Varma, Jayanth R;

    Reference No: F&A0443 Pages: 12 Published on: 11, November, 1997

    Abstract: This is a comprehensive case on international financing decisions covering capital structure decisions, choice of maturity, market timing, and foreign exchange risks. ... More

  14. Should SMCS Borrow Inputs Marketing Credit?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

    Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

  15. Financing Agricultural Exports under New Economic Environment

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0777 Pages: 10 Published on: 1, January, 1998

    Abstract: This case examines some of the export finance related issues such as credit limit, interest rate, monitoring sanctions of export credit, etc. based on the existing norms and analyzing data of a public limited company engaged in grains and pulses processing. ... More

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