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Latest published cases

List of Latest Published Cases

  1. Good Knight

    Authors: Ramachandran, K;

    Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

    Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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  2. Jurong Shipyard Limited

    Authors: Raghuram, G; Kothari, Anupama;

    Reference No: PSG0073 Pages: 15 Published on: 20, May, 1997

    Abstract: This case focuses on the expansion decision of a Singapore based shipyard, Jurong Shipyard Limited (JSL). While exploring the options of expansion of facilities, JSL found three choices emerging. Firstly, the company could construct a new graving dockyard. Secondly, it could opt for building a new floating dockyard. Thirdly, it ... More

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  3. The Great Eastern Shipping Company

    Authors: Dixit, M R; Raghuram, G;

    Reference No: BP0247 Pages: 37 Published on: 1, August, 1997

    Abstract: Great Eastern Shipping Company (GESCO) was the second largest Indian shipping company, operating 48 ships. During 1994-95, GESCO had a turnover of Rs. 824.67 crore. The company had more than tripled its turnover over the previous five years. With the changing economic environment and increasing competition, the company was considering strategies for ... More

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  4. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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  5. Royal Enfield Motors Limited

    Authors: Ravichandran, N;

    Reference No: BP0250 Pages: 31 Published on: 12, May, 1999

    Abstract: This case describes the evolution of Royal Enfield Motors Limited, its decline and recovery after the takeover by Eicher Tractor. ... More

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  6. Arun Ice Cream

    Authors: Koshy, Abraham; Venkiteswaran, N;

    Reference No: BP0253 Pages: 17 Published on: 2, March, 2000

    Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More

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  7. Torrent Pharmaceuticals Limited

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0262 Pages: 47 Published on: 8, January, 2001

    Abstract: The case describes the strategy formulation and implementation issues facing the top management of Torrent Pharmaceuticals Limited. In 1998, the company was among the top five pharmaceuticals companies in India. Significant domestic and international changes in the competitive, regulatory, and technological environment had threatened the sustenance of the performance of the ... More

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  8. Torrent Cables Limited (B)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

    Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

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  9. Surat Electricity Company

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0258 Pages: 16 Published on: 8, January, 2001

    Abstract: The case describes the issues in sustaining the momentum generated by a series of initiatives undertaken by the new management of an acquired company. In 1998, Torrent Group acquired controlling interest in Surat Electricity Company. Under the leadership of Amitab Thakore it initiated series of measures to improve the performance of ... More

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  10. Torrent Gujarat Biotech Limited (A)

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0263 Pages: 9 Published on: 8, January, 2001

    Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More

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  11. Torrent Cables Limited (C)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0261 Pages: 7 Published on: 8, January, 2001

    Abstract: This case describes the measures initiated by Torrent Cables Limited to fight the recession. The issue is one of strengthening the measures and introducing new initiatives to prevent the company from becoming sick again. In 1989, the torrent group acquired a sick company and initiated a series of measures to turn ... More

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  12. Torrent Cables Limited (A)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0259 Pages: 10 Published on: 8, January, 2001

    Abstract: In 1989, Torrent Group acquired Mahendra Electricals Ltd., a sick company. This case describes the circumstances leading to the acquisition, the motivation of Torrent Group, the technology, competition and customers of the acquired company, the performance of the company, and the strategic options developed by the new management. The new team ... More

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  13. The Blazing Flame

    Authors: Joseph, Jerome;

    Reference No: BP0257 Pages: 4 Published on: 8, January, 2001

    Abstract: This case presents the growth and challenges faced by an entrepreneur. The narration is by a young member of the organization. Mr. U.N. Mehta, the founder of Torrent Group, started his career as a medical representative in a Swiss multinational company. He left this job to set-up his own ... More

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  14. Torrent Gujarat Biotech Limited (B)

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0263(B) Pages: 12 Published on: 8, January, 2001

    Abstract: This case describes the efforts of Torrent Gujarat Biotech Limited to mitigate unexpected developments in implementing a backward integration project. The management decided to develop the technology indigenously. It collaborated with a consortium of scientists in Europe and a research laboratory in USA. As of 1995, it was required to evaluate ... More

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