Reference No: MAR0236TECPages: 8 Published on: 1, January, 1979
Abstract: This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined. ... More
Reference No: CMA0483Pages: 3Published on: 1, January, 1979
Abstract: The case raises several questions about how to prioritize the relative importance of credit and non-credit factors in promoting fertilizer use. It also discusses the relative importance of two types of short-term agricultural credit - direct and indirect. These questions are posed with a view to understanding the contribution of ... More
Reference No: CMA0492TEC Pages: 5Published on: 1, January, 1979
Abstract: The note discusses two connotations of the concept of sustained forest yield, i.e. continuity of growth and continuity of supply. Some desirable aspects of sustained yield have been discussed. It points out that in India the concept seems to have been used independently of management in a business sense, ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
Reference No: BP0156TECPages: 4Published on: 1, January, 1979
Abstract: As the Indian business community has to function within the constraints of the overall economic policy framework and regulations formulated by the states, this note briefly describes the various channels of access and influence employed by business groups in India, both individually and collectively, in the formulation of public policy ... More
Reference No: CMA0504Pages: 9Published on: 1, January, 1979
Abstract: Considerable forest lands have been deforested in the last couple of decades for various reasons. One of the most important causes of depletion has been unauthorized cultivation by local people. Periodically, considering the urgency of distribution of land to landless people, the government has been regularizing such encroachments. But, at ... More
Reference No: CMA0485TECPages: 6Published on: 1, January, 1979
Abstract: The note describes the technological environment and the opportunities created by changes in technology of potato seed production. The existing market channels in Gujarat and the supply system for potato seed in Himachal Pradesh are described. Attention is also focused on the high investment required in potato cultivation. ... More
Reference No: CMA0545Pages: 6Published on: 1, January, 1979
Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More
Reference No: F&A0321Pages: 4 Published on: 1, January, 1979
Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More
Reference No: CMA0481Pages: 15Published on: 1, January, 1979
Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More
Reference No: CMA0493TEC Pages: 6Published on: 1, January, 1979
Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More
