Register / Login
All
  1. Home
  2. Search results for: 'marketing cases 202'

Filter By

Currently Shopping by:

  1. Remove This Item State: Maharashtra
Clear All
Discipline
  1. Communication (1)
  2. IT and Systems (1)
  3. Innovation and Entrepreneurship (2)
  4. Marketing (5)
  5. Public Policy and Law (2)
  6. Strategic Management (3)
Language
  1. English (5)
Sector
  1. Health (1)
  2. Telecom and Software (1)
Product Type
  1. Case (5)

Search results for 'marketing cases 202'

Related Searches: marketing cases 2020, marketing cases 2021, marketing cases 2023

per page

  1. Ketto: India’s Most Successful Crowdfunding Platform

    Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

    Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

    Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

    Buy Case

  2. udChalo: Awakening the Lord Hanuman Archetype Among Defence Personnel

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Jain, Ankit; Anand, Bhargawa Prakash ;

    Reference No: MAR0549 Pages: 21 Published on: 13, November, 2024

    Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More

    Buy Case

  3. Indian Cancer Society: Innovative Funding of Cancer Treatment

    Authors: Sahay, Arvind; Joshi, Varuna M;

    Reference No: MAR0544 Pages: 38 Published on: 29, May, 2024

    Abstract: Indian Cancer Society: Innovative Funding of Cancer Treatment More than 10 years and three investment rounds after it had created a new model for fundraising—through which more than 5,000 donors had contributed towards a cause that had impacted 11,054 lives, with a total disbursement of INR 184 crore until March 31, 2022—the Indian Cancer ... More

    Buy Case

  4. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

    Buy Case

  5. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content