Reference No: MAR0062(C)Pages: 13Published on: 1, January, 1967
Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More
Reference No: MAR0062(D)Pages: 9Published on: 1, January, 1967
Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More
Reference No: CIIE0042Pages: 9Published on: 12, October, 2026
Abstract: Gazra Café, the first eatery in Gujarat to be managed by the LGBTQIA+ community, is a unique initiative started by the royal family of Baroda (Vadodara) in 2022 with an objective to include inclusivity in business. The café garnered a good amount of interest among customers and the employees because of ... More
Reference No: CIIE0008Pages: 16Published on: 20, December, 2017
Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More
Reference No: MAR0145TECPages: 8Published on: 1, January, 1976
Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More
