Reference No: PROD0316Pages: 10Published on: 8, January, 2018
Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More
Reference No: PROD0174TECPages: 10Published on: 1, January, 1982
Abstract: This note discusses the basic concepts and developments in the field of multiple?criteria mathematical programming (MCMP). The general formulation of MCMP problems is given. Various concepts such as decision space, criterion space, efficient point, efficient frontier, dominated point, utility (preference) function, trade?off, etc are introduced. The direct estimation ... More
Reference No: OB0228TECPages: 11Published on: 6, November, 2017
Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More
Reference No: PROD0203TECPages: 9Published on: 1, January, 1989
Abstract: The objective of this note is two-fold: first to discuss the need for prototyping in system design, and second to discuss the usefulness of the Demodesigner package in developing prototypes of user interfaces. Part I of the note discusses the concept of prototyping, various kinds of prototypes and the advantages ... More
Reference No: PROD0205Pages: 15Published on: 1, January, 1989
Abstract: This note is meant as an introduction to spread sheet and it contains material enough for about three class session on spread sheet. It deals with the features of Lotus 1-2-3, released 2. The features covered are: size of a spread sheet,cells and ranges, copying from one range to ... More
Reference No: MAR0400Pages: 27Published on: 8, August, 2008
Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More
Reference No: PROD0173TECPages: 14Published on: 1, January, 1982
Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More
Reference No: CISG0005TECPages: 28Published on: 1, January, 1992
Abstract: This note is meant to give an introduction to stepwise refinement as a method of describing/developing an algorithm, which can be later converted to a computer program in a procedural language like BASIC, FORTRAN, or PASCAL. In developing an algorithm in this strategy, using an informal language is convenient. ... More
Reference No: PROD0175(E)TECPages: 11Published on: 1, January, 1982
Abstract: Discusses the basic inventory systems for controlling inventories under uncertain demand and lead-time. The continuous review system and periodic review system are discussed, and determination of control parameters for the two systems is explained. The concepts of service level, safety stock and reorder point are discussed, and formulas for determining ... More
Reference No: MAR0558(A)Pages: 18Published on: 30, September, 2025
Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More
Reference No: BP0186TECPages: 6Published on: 1, January, 1984
Abstract: In using the problem-solving and situational approach, the manager has to ask himself: (1) Whether he has understood the situation by rigorously and repeatedly asking the following questions: What? When? How? Why? Who(m)? Where? How much (many)? and (2) Whether he has brought all his creative, logical, and critical thought processes ... More
Reference No: O&DS0010Pages: 6Published on: 28, November, 2025
Abstract: Dhariwal Infrastructure Limited, a subsidiary of the Calcutta Electric Supply Corporation Limited (part of the RP-Sanjiv Goenka Group), operates a 2 × 300 megawatt thermal power plant in Chandrapur, Maharashtra. To enhance risk management and process excellence, the plant identified the need for an improved monitoring system for the main oil tank in ... More
Reference No: BP0334Pages: 10Published on: 22, September, 2010
Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More
Reference No: RJMC0015TECPages: 6Published on: 19, November, 2010
Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More
