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Search results for 'marketing management'
Related Searches: marketing management 1, marketing management cas, marketing management cases, marketing management case, marketing management case s
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Getit: Managing the Salesforce in Changing Times
Authors: Abhishek; Koshy, Abraham;
Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014
Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More
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Potato Chips and Vodka
Authors: Gupta, Ramesh;
Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Sugar Processing Unit
Authors: Gupta, Ramesh;
Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Strawboard Project in Haryana
Authors: Gupta, Ramesh;
Reference No: CMA0681 Pages: 6 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up, required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Reservoir Fisheries Development in Gujarat
Authors: Gupta, Ramesh;
Reference No: CMA0683 Pages: 9 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The cases can be used to teach in a comprehensive way the cost concepts, ... More
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