Search results for 'communications f'

Authors: Chaudhri, Vidhi; Kaul, Asha;

Reference No: COMM0013(B) Pages: 10 Published on: 28, May, 2020

Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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Authors: Vyas, Preeta H; Mehta, Bijal;

Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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Authors: Rao, V Venkata;

Reference No: PROD0203TEC Pages: 9 Published on: 1, January, 1989

Abstract: The objective of this note is two-fold: first to discuss the need for prototyping in system design, and second to discuss the usefulness of the Demodesigner package in developing prototypes of user interfaces. Part I of the note discusses the concept of prototyping, various kinds of prototypes and the advantages ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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Authors: Kaul, Asha;

Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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Authors: Abhishek;

Reference No: MAR0450 Pages: 12 Published on: 11, March, 2015

Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More

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Authors: Joshi, N U;

Reference No: ECO0160 Pages: 8 Published on: 1, January, 1973

Abstract: Discusses the problem of improving the pricing system for movies to be tackled by the cultural committee of the National Institute of communication Mahmedabad, The committee's basic objective in to provide best possible programmers to the institute's community. Therefore, the pricing system is to be decided from different alternatives in ... More

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Authors: Mukhopadhyay, Sipra;

Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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Authors: Gaikwad, V R;

Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

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Authors: Mohan, Manendra;

Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0187TEC Pages: 6 Published on: 1, January, 1984

Abstract: The note deals with the importance of listening in oral communication; psychological and physical barriers to listening; and what the listener and the speaker can do individually and together to improve reception, retention and recall of oral messages. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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Authors: Roy, Subhadip; Singh, Jyoti;

Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

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