Register / Login
All
  1. Home
  2. Search results for: 'marketing strategy a n'

Filter By

Discipline
  1. Communication (2)
  2. Economics (6)
  3. Finance (6)
  4. IT and Systems (7)
  5. Innovation and Entrepreneurship (13)
  6. International Business (1)
  7. Marketing (76)
  8. Operations Management (28)
  9. Organizational Behaviour (34)
  10. Public Policy and Law (1)
  11. Strategic Management (69)
Language
  1. English (86)
Sector
  1. Agriculture and Animal Husbandry (13)
  2. Banking Finance Insurance (BFI) (2)
  3. Cooperatives (4)
  4. Government (2)
  5. Health (2)
  6. Infrastructure (2)
  7. Manufacturing (63)
  8. Mining (2)
  9. Miscellaneous (8)
  10. Public Sector (5)
  11. Telecom and Software (6)
  12. Trade (1)
  13. Transportation and Logistics (1)
State
  1. Andhra Pradesh (2)
  2. Delhi (3)
  3. Gujarat (19)
  4. Karnataka (3)
  5. Maharashtra (5)
  6. Rajasthan (1)
  7. Tamil Nadu (2)
  8. Uttar Pradesh (1)
  9. West Bengal (1)
Product Type
  1. Case (109)
  4. Exercise (2)
  5. Graphic Case (1)
  7. Technical Note (9)

Search results for 'marketing strategy a n'

Related Searches: marketing strategy a no, marketing strategy a not, marketing strategy a note

per page

  1. National Machine Tools Limited (A)

    Authors: Jain, Abhinandan K;

    Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

    Buy Case

  2. Offtake of Fertilizers and Credit Needs at Farm Level **

    Authors: Desai, D K; Desai, B. M;

    Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

    Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

    Buy Case

  3. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

    Buy Case

  4. SEWA Trade Facilitation Centre

    Authors: Ghosh, Atanu; Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: BP0329 Pages: 20 Published on: 10, August, 2009

    Abstract: STFC started with the noble cause of providing employment opportunities to poor rural women by engaging them in their traditional skill based artisan work. They have achieved a turnover of Rs. 5 crores and are now examining various options and associated challenges for further growth in the very competitive and complex ... More

    Buy Case

  5. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

    Buy Case

  6. First National City Bank (B) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

    Buy Case

  7. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

    Buy Case

  8. Foodgrain Procurement (A) **

    Authors: Gupta, V K;

    Reference No: CMA0308(A) Pages: 10 Published on: 21, January, 1974

    Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More

    Buy Case

  9. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

    Buy Case

  10. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

    Buy Case

  11. Britannia Khao World Cup Jao (A)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

    Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

    Buy Case

  12. Standard Bicycle Components Company

    Authors: Wadhva, C D;

    Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977

    Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More

    Buy Case

  13. Copy Writing

    Authors: Mohan, Manendra;

    Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

    Buy Case

Items 91 to 105 of 129

per page

My Cart

You have no items
in your shopping cart.

video title

video content