Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: CMA0359TEC Pages: 6Published on: 1, June, 1976
Abstract: The land ownership and distribution pattern inherited by Independent India was at the root of many of the deficiencies drawbacks of Indian agriculture. The note attempts to review the major land reforms undertaken after Independence. However, the experience proves that the land reforms failed in creating a land system which ... More
Reference No: CMA0811(B)Pages: 35Published on: 12, June, 2008
Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: CMA0009Pages: 13Published on: 1, January, 1963
Abstract: An explanation of the functions of dairy husbandry division of a major dairy, giving the problems before the manager in establishing a new feed plant. ... More
Reference No: CMA0621TECPages: 5Published on: 1, January, 1985
Abstract: The vast canvas of agriculture covers plants, animals, insects, and micro-organisms, each covering numerous species and subspecies. It covers all forms of life and matter. This biomass is created by the sun's energy, and is primarily composed of three primary elements - carbon (C), Oxygen (O), and Hydrogen (H). Through ... More
Reference No: CMA0206Pages: 8Published on: 1, October, 1970
Abstract: The case raises the issues of who and how should the farmers' demand for credit be determined. These issues are raised with a view to analyse their policy implications for the supply of credit vis-a-vis availability of credit. The case focuses these problems in the context of changing agriculture. ... More
Reference No: CMA0474Pages: 5Published on: 20, December, 1980
Abstract: This case opens by highlighting the problems of current land use in a hot arid region. Tree plantation activity is considered as one alternative to annual crops. Five tree species adaptable to the hot arid area region have been identified. Relevant data on the costs of and returns from the ... More
Reference No: CMA0825Pages: 17Published on: 28, June, 2024
Abstract: SFarmsIndia is a unique online platform that seeks to match agricultural landowners directly with potential buyers. After a successful first venture (Slanutak-1), the founders were considering launching another platform (Slanutak-2) that would offer fractional ownership of land. They needed to decide on (1) an optimal crop rotation plan; (2) a company structure; ... More
Reference No: CMA0148TECPages: 14Published on: 6, November, 1968
Abstract: Describes the growth of farm power, especially tractors power tillers, in India. The note includes information on firms which manufacture tractors/power tillers in collaboration with foreign firms. Familiarizes students with the past, present, future trends of the input industry concerned. ... More
Reference No: CMA0334Pages: 4Published on: 8, August, 1975
Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More
Reference No: CMA0819Pages: 10Published on: 31, March, 2017
Abstract: During 2016, Vishant Patel, the founder of Patidar Exports Private Limited (PEPL), an export firm for cotton and other products in Ahmedabad, was planning to export raw cotton to more countries, though he had already exported cotton to countries like China, Bangladesh, Pakistan and Vietnam. He found that Indonesia, Turkey and ... More
