Search results for 'communications'

per page
  1. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

  2. Impressions on Job Interviews

    Authors: Rao, Sreenivas S; Saiyadain, M S;

    Reference No: BP0163TEC Pages: 4 Published on: 1, January, 1980

    Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More

  3. Hearing Does Not Mean Listening

    Authors: Rao, Sreenivas S;

    Reference No: BP0187TEC Pages: 6 Published on: 1, January, 1984

    Abstract: The note deals with the importance of listening in oral communication; psychological and physical barriers to listening; and what the listener and the speaker can do individually and together to improve reception, retention and recall of oral messages. ... More

  4. Landless Women Farm Labour

    Authors: Rao, Sreenivas S;

    Reference No: BP0200 Pages: 2 Published on: 1, January, 1988

    Abstract: Here is a situation where two national policies family welfare and labour welfare appear to be contradictory at the delivery end, and throw up conflicts between the two implementing agencies. As a result, there could be confusion in understanding or even misunderstanding the overall governmental policy. How could such a ... More

  5. Dimensions of Human Communication

    Authors: Rao, Sreenivas S;

    Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

    Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

  6. Ambush Marketing: An Introduction

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

    Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

  7. Sports Sponsorship Components and Activation

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

  8. Introduction to Sports Sponsorship

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

  9. Voltas Limited (H): Human Resources Development

    Authors: Rao, T V;

    Reference No: BP0144(H) Pages: 44 Published on: 1, January, 1983

    Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More

  10. Purposive Presentation Mix

    Authors: Rao, Sreenivas S;

    Reference No: BP0137TEC Pages: 8 Published on: 1, January, 1979

    Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More

  11. Sports Sponsorship Valuation and Pricing

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

  12. The (Ir)resistible Job Offer

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0019 Pages: Published on: 5, March, 2018

    Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

  13. Anuj Pathak Returns to India

    Authors: Sharma, Meenakshi;

    Reference No: COMM0018 Pages: 6 Published on: 21, August, 2017

    Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More

  14. Attention Passengers: Your Flight has been Delayed

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0014 Pages: 5 Published on: 4, January, 2017

    Abstract: The case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further exacerbated by the fact that all international and domestic passengers are already on board when ... More

Items 76 to 90 of 150

per page

My Cart

You have no items
in your shopping cart.