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  1. Management of Distribution Channels: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0264TEC Pages: 35 Published on: 1, January, 1995

    Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More

  2. IndiGrid: Creating India’s First Power Transmission InvIT (A)

    Authors: Agarwalla, Sobhesh Kumar; Pandey, Ajay;

    Reference No: F&A0552(A) Pages: 31 Published on: 31, March, 2020

    Abstract: The case describes the structure of Infrastructure Investment Trusts (InvITs) created and launched in Indian markets in 2017. Besides introducing InvITs and their potential role in relaxing the financing constraint created by the lack of an active corporate debt market in India, the case can help in analysing why the market ... More

  3. Hakkai Creates China (A)

    Authors: Chandra, Pankaj; Rajasekera, Jay;

    Reference No: PROD0287(A) Pages: 20 Published on: 4, July, 2006

    Abstract: Hakkai Creates, a successful SME in Japan, is a producer of tiny precision plastic parts as well as molds used for making these miniature parts. It is a supplier to some of the leading manufacturers of electronics and telecom products like Sony, National Panasonic, Casio, Sanyo etc. It has developed ... More

  4. Creating values: Hindustan Lever Limited

    Authors: Gupta, Ramesh;

    Reference No: F&A0469 Pages: 9 Published on: 11, December, 2003

    Abstract: Economic value added (EVA) has become a buzzword in the corporate world. EVA measures how much a company has earned over and above its cost of capital, which includes both debt and equity. EVA represents value added to company investors, produced by generating operating profit in excess of the cost ... More

  5. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

  6. Ispaat Parivahan Limited: Additional Fleet Acquisition

    Authors: Raghuram, G; Chakraborty, Souhardhya;

    Reference No: QM0276 Pages: 38 Published on: 1, July, 2015

    Abstract: This case focuses on the issue of additional fleet acquisition by Ispaat Parivahan Limited (IPL) for its contract obligation fulfilment with Solid Steel Limited. As per contract, IPL was to transport overall 15,000 tons per month (tpm) till July 31, 2015 to the North and West. But IPL failed to uphold its part ... More

  7. Neons Fashion LLP (B): The Setbacks

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(B) Pages: 3 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

  8. Bharat Heavy Electricals Limited (BHEL)

    Authors: Pandey, I M;

    Reference No: F&A0408 Pages: 25 Published on: 1, January, 1990

    Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More

  9. Coimbatore Yarns' Mark Receivables (A)

    Authors: Barua, Samir K; Varma, Jayanth R;

    Reference No: F&A0439(A)EX Pages: 2 Published on: 11, November, 1997

    Abstract: This is a case on foreign exchange risk management covering currency of invoicing, transaction exposure, and forward contracts. See also Coimbatore Yarns' Mark Receivables (B).F&A0439(B)EX. ... More

  10. Dr. Narendran's Dilemma

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0017 Pages: 7 Published on: 27, May, 2011

    Abstract: Dr. Narendran, Director, Indian Medicine (Siddha) College, has been requested by the Head of the College's Pharmacology Department to ensure intellectual protection for, and commercialisation of, a formulation that he had developed for coronary atherosclerosis. Such a request has been made for the first time in the College, and the ... More

  11. Kanpur Confectioneries Private Limited (B)

    Authors: Dixit, M R; Vandana Dixit;

    Reference No: BP0268(B) Pages: 8 Published on: 19, November, 2001

    Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More

  12. Safewithme Inc. – Trade promotions in rural markets.

    Authors: Abhishek;

    Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

    Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

  13. Ganesh Mills (B) **

    Authors: Cohen, A R;

    Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

    Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

  14. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (B) **

    Authors: George, P S;

    Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

    Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

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