Search results for 'and'

Authors: Huber, Hans;

Reference No: CIPR0020(A) Pages: 14 Published on: 14, July, 2014

Abstract: The highly contentious airport project is a critical case that well illustrates diverse stakeholder interests from the public and private sector. The history of a new airport for Nantes (France) is well woven into the changing regulation and more recent privatization of airport management through concessions. The organization of air ... More

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Authors: Jain, Abhinandan; Singh, Vivek;

Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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Authors: Balakrishnan, K;

Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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Authors: Das, Prashant; Ranjan, Komal;

Reference No: CMA0825 Pages: 17 Published on: 28, June, 2024

Abstract: SFarmsIndia is a unique online platform that seeks to match agricultural landowners directly with potential buyers. After a successful first venture (Slanutak-1), the founders were considering launching another platform (Slanutak-2) that would offer fractional ownership of land. They needed to decide on (1) an optimal crop rotation plan; (2) a company structure; ... More

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Authors: Sharma, Pretty; Roy, Subhadip;

Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

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Authors: Kandathil, George ;

Reference No: HRM0259 Pages: 25 Published on: 29, December, 2023

Abstract: The case describes decade-long (1987-1997) struggles that NCJM employees went through while transforming a family-owned company deserted by its owners into an employee-owned worker cooperative. NCJM was one of the largest private worker cooperatives in India. In the backdrop of the challenges that the leaders and employees faced from suppliers, ... More

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Authors: Chandra, Pankaj; Rajasekera, Jay;

Reference No: PROD0287(A) Pages: 20 Published on: 4, July, 2006

Abstract: Hakkai Creates, a successful SME in Japan, is a producer of tiny precision plastic parts as well as molds used for making these miniature parts. It is a supplier to some of the leading manufacturers of electronics and telecom products like Sony, National Panasonic, Casio, Sanyo etc. It has developed ... More

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Authors: Sriram, M.S.; Sarin, Ankur;

Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

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Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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Authors: Kuchhal, S C;

Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

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Authors: Koshy, Abraham;

Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

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