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Search results for 'marketing strategy a'

Related Searches: marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note, marketing strategy analysis

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  1. CURRYiT: Searching for the Right Recipe for Success

    Authors: Roy, Subhadip; Dandge, Priyanka;

    Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

    Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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  2. Dainik Jagran - Western Uttar Pradesh Assault

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

    Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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  3. Gramshree, Ahmedabad

    Authors: Purohit, Sonal; Gupta, Seema;

    Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

    Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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  4. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

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  5. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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  6. Appointing a Consultant for Retailing Tea

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

    Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

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  7. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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  8. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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  9. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  10. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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  11. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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  12. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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  13. Marketing Pesticides**

    Authors: Gupta, V K;

    Reference No: CMA0322TEC Pages: 6 Published on: 8, July, 1975

    Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More

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