Reference No: BP0235(G)Pages: 8Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More
Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: F&A0493Pages: 2Published on: 10, February, 2012
Abstract: The Max-Value Stores case provides an opportunity for students to apply the understanding of various financial reporting topics (revenue recognition, liability de-recognition, accounting changes, and deferred taxes) to determine the applicable GAAP for recognizing gift card ?breakage', the estimated amount of gift cards that is unlikely to be redeemed. The ... More
Reference No: BP0235(E)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More
Reference No: F&A0439(B)EXPages: 1Published on: 11, November, 1996
Abstract: This is a case on foreign exchange risk management covering transaction exposure and accounting implications of forward contracts. This is a sequel to Coimbatore Yarns' Mark Receivables (A).F&A0439(A)EX ... More
Reference No: PROD0259Pages: 20Published on: 1, June, 2004
Abstract: Product Development (PD) in an organization has two critical parameters for competitive advantage: One is meeting customer's needs and the other being time-to-market or speed of delivery. This case discusses these and other important issues in the process of product development at HFCL, and tries to find out how PD ... More
Reference No: PROD0016(A)Pages: 10Published on: 1, January, 1964
Abstract: The case reviews operating procedures of the company in view of the need for increased production and the plant superintendent's proposal to buy new machinery to provide additional production capacity. ... More
Reference No: MAR0403Pages: 8Published on: 12, December, 2008
Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More
Reference No: F&A0217Pages: 10Published on: 1, January, 1974
Abstract: The case deals with 1) relevance of convertible securities for raising long term funds in the Indian environment, 2) choice between short term borrowing and medium term bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More
Reference No: CMA0262Pages: 12Published on: 17, August, 1974
Abstract: An agro-chemicals firm is considering expanding the production of two of its major pesticides in powder form. It feels that the markets are located in the north west south-east parts of the country. The bulk of the products consists of filler material, which has to be transported for over 700 km. ... More
Reference No: PROD0264Pages: 33Published on: 18, October, 2004
Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More
Reference No: PROD0233Pages: 15Published on: 20, August, 1996
Abstract: In order to respond to the changing auto market, MUL is trying to become more market oriented. The MD is concerned about integration within MUL's operations, i.e., marketing, manufacturing, vendor development, engineering, etc. The objective of the case is to study current mechanisms used bu MUL to coordinate the ... More
