Reference No: OB0201(A)Pages: 12Published on: 15, April, 2008
Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values.
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Reference No: COMM0014Pages: 5Published on: 4, January, 2017
Abstract: The case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further exacerbated by the fact that all international and domestic passengers are already on board when ... More
Reference No: MAR0148TECPages: 5 Published on: 1, January, 1976
Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More
Reference No: COMM0017EXPages: 4Published on: 29, March, 2017
Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More
Reference No: OB0040Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the problems arising from a district panchayat's decision to construct a percolation tank in a drought?prone village. This decision creates tension among the villagers whose lands are likely to be submerged. The case brings out the incompatibility between the engineering aspects and the socio?economic consequences ... More
Reference No: P&IR0077(B)Pages: 3Published on: 1, January, 1969
Abstract: Case (A) P&IR0077(A) is about the emergence and behaviour of two unions socialist and communist in an American firm of architects and engineers. It raises discussions on several industrial relations, issues, such as union recognition, inter union rivalry, union pressures, management response, etc. The class is expected to ... More
Reference No: PROD0175(A)TECPages: 11Published on: 1, January, 1982
Abstract: Introduces the functions of inventories and various costs relevant for inventory management. The Economic Order Quantity (EOQ) model with deterministic demand and lead-time is discussed and basic derivations of the model are presented. Sensitivity of cost to various parameters of the model is discussed. Finally, the EOQ model with back ... More
Reference No: OB0076TECPages: 4 Published on: 1, January, 1976
Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More
Reference No: OB0102TECPages: 9 Published on: 1, January, 1976
Abstract: This note is primarily based on Talcot Parson and Loomi's model of the social system. It attempts to identify and explore the constituents of a social system, i.e., the individual and groups and their interaction. In the functioning of the social system eight elements and their corresponding processes are ... More
Reference No: P&IR0118TECPages: 3 Published on: 1, January, 1974
Abstract: This paper deals with the various aspects of maintenance of discipline within an organization. It questions some of the functional notions about indiscipline in view of the changing values and environment in the society. The main issue for discussion arising from this paper is how to identify the most effective ... More
