Abstract
EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. On June 16, 2016, the Board of EFY Group asked Mr. Rahul Chopra, Managing Director & CEO, to develop a “Digital First” strategy. It felt that the group had not paid adequate attention to the digital publishing trend that seemed to be becoming common in the publishing industry and asked Rahul Chopra to focus on increasing the subscriptions to EFY’s digital products.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | COMM0016 |
| Title | Electronics for You |
| Pages | 17 |
| Published on | Mar 29, 2017 |
| Year of Event | 2016 |
| Authors | Vasavada, Mukul; Chand, Vijaya Sherry ; |
| Area | Communications (COMM) |
| Discipline | Human Resource Management, Operations Management, Strategic Management |
| Sector | Miscellaneous |
| Learning Objective | To learn how to go about managing the impact of a disruptive technology in the context of the publishing industry. The 'Digital First' imperative at EFY gives EFY an opportunity to address emerging trends in the publishing industry and rethink its own identity. To analyze and understand the managerial challenges in making a transition from a well-established print magazine-based identity to a more contemporary digitally oriented identity. To appreciate the changes required in the current product design and the delivery process as well as the associated skills and competence required for these (as compared to the traditional printing products). |
| Keywords | Disruptive Change; Digital Technology: Strategy; Organizational Change |
| Country | India |
| State | Delhi |
| Organization | EFY Enterprises Private Limited (EFY) |
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