Reference No: MAR0462TECPages: 11Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Reference No: CMA0424Pages: 10Published on: 23, December, 1976
Abstract: The case deals with the operational details of fair price shops functioning in the states of Punjab and Gujarat, and highlights the problems faced by them. ... More
Reference No: CISG0005TECPages: 28Published on: 1, January, 1992
Abstract: This note is meant to give an introduction to stepwise refinement as a method of describing/developing an algorithm, which can be later converted to a computer program in a procedural language like BASIC, FORTRAN, or PASCAL. In developing an algorithm in this strategy, using an informal language is convenient. ... More
Reference No: ECO0291TECPages: 26 Published on: 1, January, 1984
Abstract: Explains the various price concepts and indices, and the measurement of various price indices in India; and provides comprehensive time series data on the subject. ... More
Reference No: CMA0680Pages: 14Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
Reference No: ECO0048(A)Pages: 18Published on: 1, January, 1964
Abstract: A background reading material for a discussion of a service of cases on monetary and banking mechanism with emphasis monetary mechanism.
... More
Reference No: BP0277Pages: 7Published on: 25, July, 2002
Abstract: This case presents the experience of implementing various software customization projects of Deep Valley Solutions Limited (DVS). As a product software company DVS develops and sells packaged software that supports the management of supply chain. Manohar and Anand, the founders of the company, are required to review the experiences, identify ... More
Reference No: ECO0061Pages: 21Published on: 1, January, 1966
Abstract: An analysis of the development of tourism industry with the help of the material given in the case the students are expected to analysis costs and benefits involved in the development of this industry and its effect on India's foreign exchange position.
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Reference No: CISG0043Pages: 2Published on: 24, October, 1996
Abstract: In this case, we discuss the design, development and implementation of a computer based MIS for the Ministry of Civil Supplies, in order to plan, mentor and control the distribution of essential commodities, through the Public Distribution System. ... More
Reference No: HRM0263Pages: 11Published on: 3, December, 2024
Abstract: This case focuses on the human resource management (HRM) practices adopted by an integrated facilities management company in the UAE. Despite its people-first approach, the company faced challenges related to issues of employees’ conduct. These issues primarily arose from a lack of HRM strength and multicultural sensitivities. The case presents ... More
Reference No: MAR0265(B)TECPages: 4Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: PROD0173TECPages: 14Published on: 1, January, 1982
Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More
Reference No: P&IR0119TECPages: 3Published on: 1, January, 1976
Abstract: This note discusses the process of productivity bargaining. It highlights its advantages to employers, workers and union officials. Sharing the gains of productivity and mechanics for doing it are also highlighted. ... More
