Search results for 'AND OR ('

Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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Authors: Bhadra, Dhiman;

Reference No: QM0274TEC Pages: 3 Published on: 10, April, 2014

Abstract: In this module, we will discuss hypotheses testing and confidence interval procedures for dependent samples i.e samples which are obtained from the same subjects or related individuals (couples, twins etc.). Often, the purpose of doing so is to compare a characteristic (of the subjects) across two (or more) situations. ... More

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Authors: Anand, R K; Jain, Abhinandan K;

Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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Authors: Ramani, K V;

Reference No: CMHS0033(B) Pages: 11 Published on: 31, March, 2016

Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More

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Authors: Singh, Gurudev;

Reference No: CMA0629TEC Pages: 7 Published on: 1, January, 1986

Abstract: The note depicts the composition and role of the informal segment of rural financial market (RFM) in India. It describes the salient features of its constituents and the reasons for their dominance in the financial market. As such it gives a base for comparison of formal and informal segments of ... More

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Authors: Varkkey, Biju; Shaik, Farheen Fathima ;

Reference No: HRM0241 Pages: 34 Published on: 3, January, 2019

Abstract: The first company under the Amara Raja Group was established in 1984, i.e. Amara Raja Electronics Limited (AREL) followed by Amara Raja Batteries Limited (ARBL). Its founder leveraged the presence of his family in Renigunta, a rural village in South India, and chose to start the industry there to create ... More

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Authors: Sriram, M.S.; Sarin, Ankur;

Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

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Authors: Dholakia, Bakul H;

Reference No: ECO0264TEC Pages: 8 Published on: 1, January, 1979

Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More

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Authors: Raghuram, G; Gangwar, Rachna; Morris, Sebastian; Pandey, Ajay;

Reference No: CIPR0007(B) Pages: 18 Published on: 6, July, 2010

Abstract: In October 2005, the representatives of the Planning Commission, Ministry of Railways, Ministry of Commerce and Industry, and Ministry of Shipping met to discuss the RITES recommendations to work towards framing a policy document for running container trains by private and public sector operators on the IR network. Starting with this ... More

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Authors: Sahay, Arvind;

Reference No: MAR0505 Pages: 6 Published on: 2, May, 2019

Abstract: Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0667 Pages: 6 Published on: 1, January, 1988

Abstract: Six sets of situations have been reproduced from "The Rural University: Experiment in Educational Innovation" to identify four types of risks, viz. technical, economic, social, and environmental. The case analysis suggests that there could be at least three propositions about "risk and rural entrepreneurship." These are: 1) In any set of ... More

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Authors: Aggarwal, S C;

Reference No: PROD0026(C) Pages: 4 Published on: 1, January, 1967

Abstract: Outlines the discussions between the case writer and the company's executive. It describes the overall assessment of the introduction of PERT in a new company by the Chief Executive himself. The discussions revolve around the consideration of advantages of PERT by the managerial and supervisory cadres. Thought is also given ... More

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Authors: Raghuram, G; Nilakantan, S;

Reference No: PROD0238 Pages: 12 Published on: 3, July, 1997

Abstract: Madura Accessories (MA), a division of Coats Viyella India Limited, was in the tailoring accessories business. MA had sales of Rs 75 crore with a profit before interest and tax of Rs 9 crore. MA supplies interlinings, zips, needles, etc. This case focuses on the supply chain management of the interline business ... More

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