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  1. Consumer Preference for Rice

    Authors: George, P S;

    Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

    Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

  2. NMDC Limited - Public Offer

    Authors: Premchander; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

    Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

  3. The Electronics Corporation of India Limited (ECIL) (F)

    Authors: Manikutty, S;

    Reference No: BP0235(F) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More

  4. Western India Fertilizer Corporation's Experiment in Popularizing H-4 Cotton

    Authors: Vyas, V S;

    Reference No: CMA0274 Pages: 4 Published on: 14, September, 1974

    Abstract: The case deals with the objectives and rationale of the input manufacturing firms collaborating in the area/sectional development programmes, the nature of schemes, the agencies with which collaboration may be sought, terms of collaboration, the problems of coordination. ... More

  5. Developing Young Managers: Managing Transition

    Authors: Garg, Pulin K;

    Reference No: OB0118TEC Pages: 8 Published on: 1, January, 1980

    Abstract: This technical note is based on the author's research of the nature and processes of the emergent social personality of young professionals in India. It explores the nature of transactions between these young professionals and the organizational hierarchy so heavily loaded with experienced managers. The note further postulates how Indian ... More

  6. Pritamgaon Petrol Station: Selecting a New Retail Outlet

    Authors: Bhat, Ramesh; Dixit, M R; Jain, Abhinandan K; Maheshwari, Sunil Kumar;

    Reference No: F&A0478 Pages: 9 Published on: 14, July, 2006

    Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More

  7. Maruti Udyog Limited: Industrial Unrest of 2000-2001(A)

    Authors: Maheshwari, Sunil Kumar;

    Reference No: P&IR0184(A)EX Pages: 10 Published on: 27, February, 2002

    Abstract: MUL, a joint venture between the Government of India and Suzuki Motor Corporation of Japan, known for its pro-labour policies, was embroiled in a dispute in mid 2000, with its workforce of more than 5500 employees. Agitation was taking place at a time when MUL's market share had quickly declined from 82.8 per ... More

  8. Management of Personal Selling Effort (A): A Note

    Authors: Vora, M N;

    Reference No: MAR0265(A)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  9. Kemp's Corner Filling Station: Resolving Ownership Conflict

    Authors: Maheshwari, Sunil Kumar; Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh;

    Reference No: P&IR0199 Pages: 5 Published on: 14, July, 2006

    Abstract: This case describes a complex situation of a Benami Dealer that Sales Officers frequently face in their roles. The case describes the background of the situation and leaves it open to the class to generate options and make choices. ... More

  10. Arun Engineering Company: Demand for Machine Tools**

    Authors: Paul, S;

    Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

    Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

  11. Industrial Relations: Old and New (D)

    Authors: Sheth, N R; Dixit, L M;

    Reference No: P&IR0038(D) Pages: 7 Published on: 1, January, 1972

    Abstract: This part describes the management's efforts to stabilize industrial relations in the organization by streamlining the procedure for handling employees' grievances. It also brings out some changes in managerial roles resulting from the strike. ... More

  12. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

  13. Roysenstien Breweries Limited

    Authors: Seshan, Suresh A; Mehta, Kiran J;

    Reference No: F&A0251 Pages: 7 Published on: 1, January, 1974

    Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More

  14. Endless Choices in an Investors' Paradise: Togo

    Authors: Mathur, Ajeet;

    Reference No: ECO0356 Pages: 35 Published on: 3, March, 2016

    Abstract: The case describes how Togo was devastated by a combination of poor public policy and risk-averse foreign investors. The case provides a setting for the study of both Country Risk and Political Risk from the perspective of multilateral aid development financing agencies, foreign investors and citizens in a developing country ... More

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