Reference No: IGPC0003Pages: 27Published on: 10, October, 2025
Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: OB0228TECPages: 11Published on: 6, November, 2017
Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More
Reference No: CISG0084TECPages: 11Published on: 21, June, 2005
Abstract: This note introduces the structured systems analysis and design methodology though a running example. It presents the use to Context Diagram, Data Flow Diagram (DFD), Entity Relationship Diagram (ERD), and Data Dictionary, in analyzing and designing information systems. The note also illustrates data table design and process implementation and presents ... More
Reference No: OB0165(Part I & II)Pages: 9, 5Published on: 1, January, 1983
Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More
Reference No: CISG0097TECPages: 26Published on: 9, October, 2007
Abstract: This note presents an overview of techniques for estimating the Software size and effort. It discusses the function point counting method in detail with illustrations. The effort estimation models based on activity based costing, economic stream (COCOMO II), and manpower deployment stream (Putnam), are presented in the note with illustrations. ... More
Reference No: BP0186TECPages: 6Published on: 1, January, 1984
Abstract: In using the problem-solving and situational approach, the manager has to ask himself: (1) Whether he has understood the situation by rigorously and repeatedly asking the following questions: What? When? How? Why? Who(m)? Where? How much (many)? and (2) Whether he has brought all his creative, logical, and critical thought processes ... More
Reference No: OB0250(A)Pages: 11Published on: 14, August, 2025
Abstract: The case highlights the Tata Group’s innovation journey—a story of transformation, resilience, and reinvention. It covers the various innovation-focused initiatives launched between 2006 and 2017 and maps the journey of Tata InnoVerse, an innovation programme. It tracks the leadership teams’ decision-making efforts in the context of internal changes as well ... More
Reference No: PROD0152TECPages: 10Published on: 1, January, 1980
Abstract: ABC analysis is a basic tool for analysing the characteristics of a range of items at an aggregate level. In this note the applications of ABC analysis to two important areas of inventory management is considered:( 1 ) the estimation of aggregate inventory characteristics, and ( 2 ) designing individual item decision models using ABC ... More
Reference No: BP0179TECPages: 13Published on: 1, January, 1984
Abstract: The purpose of this note is to answer the following questions: (a) How to identify the relevant environment of one's company? (b) What are the sources of environmental information? (c) How can one forecast the development in the environment? (d) How does one interpret the information so collected? (e) How ... More
Reference No: MAR0416(B)Pages: 21Published on: 21, September, 2010
Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More
Reference No: OB0117TECPages: 5 Published on: 1, January, 1980
Abstract: Discusses the conflict?cooperation problem in industrial settings. After a brief mention of the Lewinian theory of conflict, potential sources of industrial conflict as well as the ways and methods of reducing and resolving the industrial conflict have been suggested. Taking the position that conflict and cooperation are two extremes ... More
Reference No: CISG0002TECPages: 10Published on: 1, January, 1992
Abstract: Learning is a very general term encompassing a wide variety of activities and is, hence difficult to define. It has commonly been regarded as the process of assimilating knowledge leading to increased understanding, summarization of experience, or any process which helps improve performance over time. Machine learning is an area ... More
Reference No: PROD0204TECPages: 5Published on: 1, January, 1989
Abstract: This note introduces the features of expert systems and briefly discusses their applicability in the field of management. Expert systems aim to computerize the knowledge of one or more experts in a problem domain. Unlike in a decision support system, the overall direction for problem solving in an expert system ... More
